Maruti Swift DZire is now India's No.2 selling car
Now who could have conceived this -- of the Swift DZire compact sedan beating its hatchback sibling the Swift on sales? But that's exactly what has happened when in April 2013 Maruti sold 19,446 units of the sub four meter sedan -- 2,916 units more than sales of the Swift hatchback during the same period.
What’s more, the DZire's sales were just 401 units less than the country’s bestselling car, the Maruti Suzuki Alto 800, which racked up a sales figure of 19,847 units during April 2013. This officially means that Maruti Suzuki’s compact sedan is now the second highest selling car in India. In all, the company sold over 2 lakh units of the current Swift DZire since its launch in February 2012.
As we know, the Indian customer has always had a soft spot for the three box sedan that in their minds plays the prestige card. And the introduction of Maruti Suzuki’s new DZire sub four meter compact sedan with a lower price tag and a choice of diesel and petrol engines made a strong case for itself for itself, something that has now been proven on the sales charts.
Mayank Pareek Maruti Suzuki COO (marketing & sales) was quoted by ET saying, "When we conceived DZire, few years back it was thought as a complete package of a sedan coming at the price of a hatchback."
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