Mahindra First Choice Wheels opens its 400th dealership in Delhi

India’s leading multi-brand certified used car company Mahindra First Choice Wheels reached a new milestone with the inauguration of its 400th authorised outlet at Delhi NCR. Currently the company has 34 dealerships in the region area and it further plans to expand this number to 40 outlets by year end. Key focus areas include Mayur Vihar, Gurgaon, RK Puram, Punjabi Bagh, Indirapuram, Shahadra, Okhla, Mathura Road, Janak Puri and Gaziabad in NCR.

The new outlet was inaugurated by Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd. and in the presence of Dr. Nagendra Palle, CEO, Mahindra First Choice Wheels; and Yatin Chadha, Senior Vice President, Mahindra First choice wheels.

During the inauguration Rajeev Dubey said, “Today is a very significant day for the entire MFCWL family as we achieve yet another milestone in our journey. Over the past seven years we have not only emerged as India’s leading used car company but have also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure. But perhaps our greatest achievement has been the credibility that we have brought to an industry that was largely unorganised.”

“At Mahindra First Choice Wheels Limited, we are witnessing a transformational change in the way we operate; use of technology is bringing transparency and speed to the transactions. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence. A strong retail franchise network of 400 plus outlets across 225 cities, forms the backbone of our operations and we are best positioned to deliver a Brick and Click experience to customers. We are creating value for all our stakeholders across the value chain through innovative and industry-first products for all our customers. Our strong franchisee network will play critical role in delivering products to the customers.” said Yatin Chadha. 

From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL is one of the biggest players in the used car business of India. The company pioneered franchisee based business model to sell certified multi-brand used cars under warranty in India. It also has a set of ‘Highline’ stores to selling high-end multi-brand used cars in the country.