IVECO Sponsors 2011 TT Assen

IVECO has been the title sponsor of the Australian Grand Prix for the last three years and is also the ttransport partner for Dorna Sports. The Commercial truck manufacturer has supplied 15 Stralis tractors and 4 EcoDaily vans for transportation of materials, equipment and personnel to the 18 events through the course of the championship.

Apart form the recent sponsorships and agreements; IVECO is also the sponsor of the Yamaha Factory and the Pramac racing teams. Expanding involvement in MotoGP, the Italian truck manufacturer will sponsor the soon to come TT Assen on 25th June.

"Since 2009 we've been working closely with IVECO to ensure MotoGP helps them to raise their brand profile internationally," said Dorna Sports SL Managing Director Pau Serracanta. "Beyond this agreement, we also value a lot the business ethics of IVECO as a company well aware of the environmental issues linked to our activities and we're pleased to further strengthen our bonds with them."

"The relationship with this sport, a symbol of cutting-edge technology but also of strong emotions, still gives us a great opportunity to give the IVECO brand worldwide recognition. Our vehicles, lined up in the paddock at every race, are evidence of how the Iveco brand is now even more present in MotoGP and is always looking for new initiatives to inform customers of the values of loyalty, determination and team spirit, which governed the sport in general, but also those in which the company believes, applying them in its daily activities,” said Franco Miniero Senior Vice President of Sales and Marketing at IVECO.