Yamaha registers 40% overall sales growth

India Yamaha Motor sold 26,300 units in January 2012 as opposed to 21,974 units in January 2011, thereby registering a 20% sales growth. The company's export figures stood at 13,640 units in January 2012 compared to 6,623 motorcycles that were exported in January 2011. The overall sales figures stood at 39,940 units in January 2012 compared to 28,597 units in January 2011.

Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor, commented on the results saying, “Continuing with 2011 sales trend, we are happy with the growth registered in January and plan to keep the momentum high for the rest of 2012. We attribute this growth to the success of our flagship models both in the deluxe and premium segments – R15, FZ series and SZ series. We are planning to enhance our Best 3S (Sales, Service & Spares) set-up in tier-2 & tier-3 cities and increase our customer touch points in the rural areas to further boost sales.”

India Yamaha Motor is making steadfast efforts to enhance its brand image and product portfolio by conducting consumer-centric marketing initiatives such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, Yamaha Service Camps to name a few.