Hyundai Elantra gets the DC Design touch
Only the best is good enough is more an attitude with positive connotations and while applying it to the automobile one could either go about achieving it sensibly (which is rare) or go right to the other extreme by being OTT (over the top).
Many a time it is also the lure to gild the lily, the costlier the better but then there comes along someone trying to aim for the middle ground. That someone in the Indian automotive scenario is DC Design which has just come up with an exquisite take on the Hyundai Elantra, done on a modest budget that also delivers exclusivity and in the process highlights how tastefully done minimalism can deliver big.
The key to the Elantra by DC Design is now in the way it has that terrific accent running the length of the car on its side. To many it might look like a masked tape job but in fact using traditional skills allied to the latest computer tools, there has a pure sheet metal swathe inserted along the character crease, raised sufficiently enough to deliver that 3-dimensional look and feel to it.
It is striking from afar but come close and let your eyes rove over it and you will be gobsmacked at the detailing and the craftsmanship! That all red strake on the matt black surface, like a rapier on the fluidic design of the base Elantra really sets this car up as a very exciting sporty automobile rather than just being a stylised family Sedan.