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Hero to drop Honda tag by September-end

by PTI Posted on 13 Sep 20127,211 Views1 Comments

Only CD Dawn and CD Deluxe left in the company portfolio to adorn Hero label

 


Hero MotoCorp CD Dawn



The country's largest two-wheeler maker Hero MotoCorp will complete dropping the badge of its erstwhile joint venture partner Honda from all its existing products within this month, two years ahead of schedule.

Buoyed by good response to its new model Maestro, which was launched under the Hero brand, the company is also doubling its scooter production capacity to 60,000 units a month.

Moreover, it is also hiking the production capacity of its 125 cc bikes to 75,000 units a month.

"The acceptance of our new identity and the market response that we have received on our three new Hero branded models--Impulse, Maestro and Ignitor--make us confident to go ahead. Our entire range of products would have moved to the Hero brand within this month," Hero MotoCorp Senior Vice-President (Marketing & Sales) Anil Dua told PTI.

The company had begun the exercise of dropping the Honda badge from its products starting with its best selling model range Splendor in April this year.

"Now almost all of the models have moved to the Hero brand and only CD Dawn and CD Deluxe are left," he said.

Currently the company sells 18 models in the market, out of which three were launched under the Hero brand after the firm announced its new brand identity in London last August. The 15 other models have been sold under the erstwhile Hero Honda brand.

As part of their parting agreement, Hero MotoCorp has time till 2014 to use the Honda brand in its products. In December 2010, the Indian promoter of the firm, the B M Munjal family, had agreed to buyout the entire 26 per cent stake of Honda in Hero Honda for Rs 3,841.83 crore. It brought an end to a 26-year-old successful joint venture.

On increasing scooter production capacity, Dua said: "The Maestro, which is targeted to young men, has done well. It has complemented our other scooter Pleasure which is targeted to women. Therefore, we are increasing scooter capacity to 60,000 units a month".

Earlier the company had a scooter production capacity of about 30,000 units a month. Its scooter sales in August stood at 42,836 units, a jump of 51.62 per cent from the same month last year.

For the April-August period this fiscal, Hero MotoCorp's scooter sales were at 1,87,846 units as against 1,58,825 units in the year-ago period, up 18.27 per cent.

Commenting on the 125cc bike segment, he said: "With Ignitor coming in, we have expanded the portfolio in this segment to four models. Also, we are increasing the production capacity of this segment to 75,000 units a month and we may even increase it further"

The company's existing capacity is about 60,000 units per month, he said, adding, "we are doing extremely well and moving faster in the 125 cc segment in this otherwise suppressed market".

 

Also Read: Hero MotoCorp slows down production

 

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