Fiat-Chrysler to refresh brand experience for India customers

With periodic updates about Fiat’s decision to bring the iconic Jeep brand to India having creating enough of a hype by now, the Italian auto giant is now nicely shaping up for its aggressive growth trajectory envisaged for the near future (Read : Fiat bringing Jeep to India).  

By going solo with its operations pan India, Fiat-Chrylser first and foremost will work hard at trying to deliver a better brand experience to its customers. Nagesh Basavanhalli has now been appointed as the new President and Managing Director for Fiat-Chrysler here in India to this very end. 

Since December last year there have been 51 touch points to muster the sale of Fiat cars here in India. As announced by the company this number would double by end of this year.

Supported by a spare part warehouse of 60,000 sq feet, the company has set up new training centres to train technicians who will be working at the various Fiat-Chrysler service centres across the country.there is also now a 3 yr/100,000 km warranty. Fiat is all set for a renewed commitment towards india. With a reinforced organisation,strong infrastructure base and growing product cadence Fiat is all set to make the move this time.

Speaking on the development, Mr. Enrico Atanasio, Director - FGAIPL, said, “The objective behind establishing a National Sales Company (NSC) in FGAIPL is to consolidate our position as a key automobile player in the Indian car market. We have identified key personnel and roped them in for important leadership roles in order to accelerate our growth plans. Our long term product strategy is in place and which puts us in a strong position to capture market share in one of the most important automobile markets in the world. I am fairly confident that we can build on this early momentum and allign all our activities to achieve our short term and long term objectives.” 

We have completely re energized the way we operate in India. Now that we are independent and exclusive, we strive to make the next move; guarantee every customer exceptional service. Service when it comes to educating them about our cars and service when it comes to post-sale.

Fiat has made certain positive moves forward to improve customer satisfaction in India, starting with offering buyers 24x7 call center and on road assistance and comprehensive 3 years of warranty. They have opened their flagship Fiat Caffes in select towns in the country and parallely are also expanding their nationwide network of exclusive Fiat dealerships and service centres with easy availability of genuine spare parts for their passenger cars selling here in India.