EcoSport helps spur Ford sales in June
It’s been just five days since the EcoSport’s launch and the compact SUV's induction already seems to have had a positive impact on the company’s sales figures with Ford India registering a 14 per cent year-on-year increase in sales in June 2013. The company sold 7,145 vehicles in the domestic market in June as against 6,267 units during the same month last year. However, Ford has not revealed exactly how much contribution the EcoSport has made to this growth. Also Read: Ford EcoSport launched at Rs 5.59 lakh
Overall, Ford sold 8,771 vehicles of which 1,626 constituted exports, which again have risen 59 per cent from last year.
“The surge in Ford India’s domestic wholesales and exports is a strong indicator of customers' acceptance of our quality products with smart features that they truly want and value. Going further with our global One Ford strategy to deliver great products, we’ve launched the all-new Ford EcoSport at a compelling value for money proposition, offering a great power of choice to customers from several segments,” said Vinay Piparsania, Ford India’s executive director, marketing, sales and service.
The Ford EcoSport is available in 10 variants, including three engine options and four trim levels. The engines comprise a 1.5-litre petrol and diesel unit each as well as the acclaimed three-cylinder 1.0-litre EcoBoost motor that offers consumers the efficiency of a small engine along with the power of a larger engine. Related: Ford EcoSport Variants Explained