HMSI crosses 15 million two-wheeler units milestone

Last 5 million sales in just 18 months show a major push for market share

 

 

Honda Activa front static

 

 

 

Honda Motorcycle &

Scooter India, the wholly-owned arm of Japan's auto major Honda, has crossed the 15 million units milestone, 13 years after it started operations.

 

The latest 5 million customers were added in just 18 months after the declaration of 10 million customer milestone in July, 2012, the company said in a statement.

 

HMSI attributed its growth to foray in the mass motorcycle segment - Dream Yuga and Dream Neo, which has found acceptance in the market.

 

Commenting on the feat, HMSI Vice President, Sales & Marketing Y S Guleria said: "Achieving the 15 million customers mark in such a short period is a testimony to growing customer trust on Honda brand. To meet customer demand and reach out to new markets, Honda has intensified its efforts to rapidly expand its network by adding 500 new touch-points and take its growing network to 2,500."

 

HMSI came into existence on December 14, 1999 and its first production facility at Manesar commenced operations in 2001. Currently it has three manufacturing facilities at Manesar (Haryana) and Tapukara (Rajasthan) and Narsapura (Karnataka) with the cumulative production capacity to reach 46 lakh units annually by FY'14 end.

 

The company competes dierectly with Honda's erstwhile partners Hero MotoCorp, Bajaj Auto and TVS Motor Co.

by ETAuto.com Posted on 24 Jan 2014   Views: 2439
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