Pioneer to showcase MIXTRAX technology at Auto Expo

Designed keeping the music lover in mind, the MIXTRAX audio system from Pioneer creates a non-stop mix of the entire music library to create a club like atmosphere in your car. The audio panel is equipped with iPod/iPhone connectivity as well and plays back music with added transitions and effects creating a Virtual DJ.

Shingo Ikeuchi, General Manager, Pioneer India said, “It is always our constant effort to stand up to our customer’s expectation. A significant population of India is young and energetic. MIXTRAX is our solution for this segment of our patrons, attending to their finer needs and ways of music experience. We would be introducing the Indian models featuring the MIXTARX technology at AutoExpo 2012 in New Delhi.”

Using Pioneer’s free MIXTRAX music management software, the user’s entire music collection is analyzed and various musical attributes including tempo and beats per minute are identified. The software then tags each song and creates an assortment of playlists categorized in different genres and styles like Beat, Chill and Thump. The advanced analysis of the software identifies the best transition points of each song in the music library and seamlessly mixes and blends the tracks together.

The Mix Style can be selected between Active, Standard and Simple, adjusting the intensity of the effects and transitions used, and the duration of each track within the mix. The custom MIXTRAX playlists can be transferred to a USB/SD Card and played through an assortment of Pioneer in-car Audio/Video products. To easily enjoy, another simpler version of the technology called MIXTRAX EZ will come in several Pioneer in-dash products for both in-car CD receivers and Audio/Video receivers. Three types of DJ-style transitions – Flanger, Echo and Crossfade and six sound effects – Backspin 1 and 2, Echo, Trans, Roll and Scratch are automatically added between songs for the non-stop mix.

Gaurav Kulshrestha, Marketing Manager, Pioneer India said, “Gone are the days when you have to keep pressing the remote control buttons for your favorite track. With Mixtrax, non-stop music of your choice will make your travel a ‘discotheque experience’. This intuitive technology can also be experienced on your desktop. The software can be downloaded from Pioneer India Facebook page from mid of December.”

Pioneer India Electronics Pvt. Ltd. will introduce the new models with the MIXTRAX technology in India at the 11th Auto Expo in January, 2012 in New Delhi.