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Garmin's product portfolio and India plans
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Garmin India National Sales Director, Ali Rizvi and Daniel Chien , incharge, Sales and Marketing (South East Asia), talk to ZigWheels about Garmin's product portfolio and its plans for the Indian market
Garmin Corporation is a leading satellite navigation (sat-nav) company with products for automobiles, aviation, marine, outdoors and fitness. Garmin currently holds 41 per cent of the global market share in the sat-nav market, with nearly 60 per cent of the US market and 30 per cent of the European market.
Garmin was founded by electrical engineers Gary Burell and Min Kao who have worked with the US Federal Aviation Administration. The name comes from the founders’ first names, hence Garmin.
ZigWheels spoke to Garmin National Sales Director Ali Rizvi and Daniel Chien , incharge, Sales and Marketing (South East Asia), about the company’s plans for the Indian market.
Q: Could you elaborate on Garmin’s India plans?
A: We are the leader in satellite navigation technology across many markets and would like to maintain that position in India as well. The recently launched nuvi40LM and nuvi50LM are testimony to that ambition, as we are offering not just an affordable product, but user costs are extremely low as well due to life time free map updates.
Q: Apart from automobile sat-nav devices what about Garmin products in different sectors? And what kind of sales are you looking at for India?
A: Garmin is offering its products across all sectors we deal in including the aviation industry, marine sector, outdoor products and sports products. In fact, 90 per cent of navigation devices used by armies are Garmin devices. From aircrafts to ships to foot soldiers, Garmin devices can send back locations of units to the base camp for monitoring positions and conducting recce operations.
We are looking at doubling sales on a year-over-year basis.
Q: Who are your main competitors in the automobile navigation device business?
A: TomTom and MapmyIndia are our primary competitors but our devices are much better built as we manufacturer our devices in-house. Devices are tested for their ability to withstand hot and cold temperatures as well as humidity tests, high frequency vibration tests and impact tests.
Q: What according to you gives Garmin products the edge?
A: Apart from our stringent quality norms that ensure durable and high quality products, Garmin devices have the cost advantage. Garmin products are value-for-money devices and the lifetime free map update facility makes Garmin sat-nav devices even more appealing.
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