Nissan is a multinational carmaker headquartered in Yokohama, Japan. Founded in early Twentieth Century, Nissan went through several name phases including Datsun, Dat Motorcar Co and Kwaishinsha Motorcar Co but settled with Nissan in the 1930s, the name an abbreviation of the name for the okyo Stock Exchange - Nippon Sangyo.
Towards the end of the Twentieth Century, Nissan was facing severe financial difficulties. It entered an alliance with French carmaker Renault in 1999 and formed a first-of-its-kind Renault-Nissan Alliance between two carmakers from different continents to collaborate on projects that will benefit both carmakers. Renault owns 44.4% of Nissan while Nissan holds 15% of Renault shares. The Alliance has a large car company portfolio now - Renault, Nissan, Infiniti, Renault Samsung Motors, Dacia, Datsun, Venucia and Lada.
In India, Nissan opened its manufacturing facility at Oragadam, Chennai in collaboration with Renault and produces cars like the Micra, Sunny and Terrano (a badge engineered Duster). But before manufacturing commenced, Nissan sold CBUs in India, the first of which was its X-Trail SUV in 2005 followed by the 370Z. Sale of both these cars has been discontinued.
Unlike Renault, that has had a highly successful car in the Duster, Nissan is yet to find its claim to fame in India. But to negate the rather slow sales, Nissan focused heavily on exports and its one of the largest exporters of cars in the country. The Oragadam plant is an export hub where the Micra is a star performer. Nissan has exported over 5 lakh cars from this plant. Nissan also owns the Datsun brand and manufactures and sells it as its own.Read MoreRead Less