Force Motors Force One : First Drive
After teasing us with some really enticing pictures of the Force One and then having spotted the Force One under testing in the Himalayas, it is finally here. ZigWheels took the first passenger car product from the Force Motors portfolio for a spin even before its launch though and first impressions seem commendable!
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This isn’t the first time that we’re seeing an Indian manufacturer more known for its commercial vehicles stepping into the passenger car segment – Mahindra did it with the Scorpio all those years back and Tata Motors with the Indica. But Force Motors faces a much bigger challenge with the Force One considering that the Indian car market and buyer have evolved many folds since then. Despite the uphill task in brand building that the Force Motors marketing wing have ahead of them in the coming months, the manufacturer that has been winning Indian hearts since 1958 when it was known as Bajaj Tempo has picked out the best possible weapon for their passenger car armoury. Having started off with the Matador half a century back and then moving on to give us such hits as the Minidor, Trax and the hugely inspiring (for those who actually sampled one) Gurkha, it came as no surprise that Force Motors’ first offering for the urban buyer would be an SUV. When the rebranded division within Force Motors teased the Force One just under two months back it did create quite a stir and everyone wanted to know more. Well, we’ve driven it and here’s what we’ve figured out!
Readers' opinions ( 59 )
by Team ZigWheels
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