'Swift One Million Edition' launched by Maruti Suzuki

The only way Maruti Suzuki has ever celebrated the success of its cars is by producing more and more of them. With sales of 105,000 units in the month of August alone, we don’t really see them showing any signs of slowing down in the near future. Celebrating the jubilant success of its Swift model since its launch in 2005, Maruti Suzuki India Limited on Friday announced the launch of a limited edition to its iconic premium small car.

The “Swift One Million Edition” shall be available in a specially created “Goldsmith Black” color and shall be loaded with smart and attractive features like splendid graphics, special integrated stereo with USB and speakers, luxurious leather seats, cushions, foot-mats and an artistic decal on the exteriors. For those who have been closely following the launch of limited cars off late, the thought of features the likes of cushions, footmats and USB stereos may not spark of much excitement, but the Limited Edition Swift is about looking different and standing out in a crowd of small cars.

More than the gadgets, gizmos and comforts that come with this limited edition, which has just 1000 units for sale in India, the limited edition is a salutation to Maruti Suzuki’s landmark of selling one million cars, a feat which it has achieved in late March this year. The one millionth car was a Swift, and it rolled out of the Company’s state-of-the-art plant at Manesar.

Speaking on the occasion Mayank Pareek, Managing Executive Officer (Marketing and Sales) said, “It is indeed a moment of pride for us. Swift “One Million Edition” is our gesture to show gratitude to our customers who have strongly supported us in our journey to reach milestone of one million sales in one year.” Highlighting the product Mr Pareek added, “The interiors of the Swift One Million” Edition have aesthetics of a commemorative edition. The new features and the characteristic body graphics together compliment the sporty character of the Swift. We are confident that this special edition will bring pride to the select owners who get to possess it”. 

In September this year, Suzuki’s newest version of the Swift powered by a Euro 5 1.2-litre 93PS Dual VVT engine will go on sale in Europe. Since its launch in 2005, Swift has commanded unprecedented leadership with over 4.90 lakh happy customers. Swift has the distinction for achieving the fastest 2 Lakh sales in 35 months and fastest 3 Lakhs sales in 46 months. The Swift One Million Edition is available in Vi version (Petrol) at a price of Rs. 483,079 (ex-showroom, Delhi). Only 1,000 units of this celebration model are being offered.