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Yamaha to make global bike models in India
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Japanese bike major Yamaha plans to take the made-in-India brand global. The company has decided to develop and manufacture 'global models' here that would be sold in emerging markets, European countries and its home market Japan.
"India is a low-cost market , but we are not looking at just that. We want to develop sporty and stylish models from here and these would be for European markets and Asian markets," Hiroyuki Yanagi , president and CEO of Yamaha Motor Co told TOI here.
The company, he said, wants to make India a location for developing and manufacturing "commuter" bikes or those powered by engines ranging between 100cc and 200cc. Other markets for these vehicles would be South America and even Japan where it has already started export of 150cc R15 and 150cc FZ series bikes. Yamaha, a popular brand in India till late nineties, lost out when others like Hero MotoCorp (formerly Hero Honda), Bajaj Auto, Honda Motorcycle and Scooter India and TVS gained ground.
The company is looking to change its fortunes by launching new models aimed at both the domestic market as well as overseas. It has also ventured into the fast-growing scooter segment with the launch of the Ray model last year for women, and the range has been complemented by the introduction of Ray Z for men.