Volkswagen Polo tops customer satisfaction survey

The Volkswagen Polo has emerged on top in global marketing information services firm, JD Power's latest Initial Quality Study. The survey was conducted on a 1,000-point scale across ten factors, and based on the survey findings Volkswagen Polo has scored 872 points, the highest among all cars considered. The Polo has improved 17 points over the last year’s survey to gain the top spot. The Volkswagen Vento was ranked third in the same study in the mid-size sedan segment with 862 points, an improvement of three points over the last year.

JD Power surveyed 8,422 new vehicle owners in India, who purchased their vehicle between November 2013 and July 2014 across 30 cities in India. The survey which is now in its 16th year, measures satisfaction among new vehicle buyers in India  across 10 performance categories which include vehicle exterior, vehicle interior, storage and space, audio/ entertainment/ navigation, seats, heating, ventilation and air conditioning (HVAC), driving dynamics, engine/transmission, visibility and driving safety, and fuel economy.

On achieving the JD Power honours, Ruediger Kasparek, Head, Quality Assurance, Volkswagen Group India, commented, “Volkswagen is synonymous with German engineering and quality. Our success registered through the JD Power APEAL and the JD Power IQS studies, emphasises how each and every aspect of the engineering of our cars translates into the highest level of customer satisfaction and quality that we aim to deliver.”

“We are constantly taking feedback from our customers and implementing them in our products to make sure that they get nothing but the best,” he further added.

The 2014 JD Power India Initial Quality Study (IQS) does an annual assessment of the problems owners experience with their new vehicles during the first two to six months of ownership. The study measures more than 200 problem symptoms covering eight categories. This study was fielded from May to September 2014.