Virat Kohli to endorse new TVS Sport

Captaining with under 19-World Cup team that walked away with the trophy in 2008, Virat Kohli showed great promise as a cricketer very early on in his career. His consistent performance with the bat, and agility on the field has secured him a position in the ODI squad, and known to be the sort of batsmen, who can very well anchor an innings, Kohli will play an important role in India’s dream of winning the 2011 World Cup.

Following the footsteps of his charismatic captain Mahindra Singh Dhoni, Kohli will now be the official brand ambassador for TVS’ new Sport model, will henceforth feature in all advertisements and retails material related to TVS Sport. This ought to make the TVS Sport an extremely attractive option for customers, especially youngsters looking to investment in a reliable commuter with modern day styling. 

Commenting on the development, H. S. Goindi, President Marketing, TVS Motor Company said, “Virat Kohli is known for making distinctive style statements, whether on or off the field and represents the aspirations of many a young Indian. Virat is a perfect fit to the brand. Both are about youth, have bountiful energy, vigour, go-getter attitude and a high degree of flamboyancy. We are confident that this new association will work wonders for the brand.”

The new TVS Sport delivers a solid four-stroke performance with almost effortless maneuverability, and boasts of several new features including four eye catching dual tone colours of black green, red white, black red and black orange. 

An all new royal crown headlamp, coupled with a trendy LED like tail lamp cluster completes its stylish look. To add to the overall appeal of its outer shell, TVS has gone with an ‘all black’ theme, something that has been adopted by most motorcycle manufacturers in India to accentuate the overall look of their bikes. 

Black powder coated alloy wheels, a full black muffler guard, an all black engine and a premium all black handle bar makes the TVS Sport a stylish motorcycle in this segment. Equipped with an electric start, this Sport model can be yours for Rs. 38,600/- (ex-showroom, New Delhi).