by arun mohan nadar , Photography : kunal khadse / ravi ved |
July 29, 2013 16:42 IST
The Vespa has been accorded the honour of being among the 12 most iconic industrial designs for the last 100 years based on a survey by CNN
It was glad tidings for Vespa at the World International Design Day 2013 as the revered Italian scooter was adjudged one of the most iconic industrial designs from the past 100 years based on a survey by CNN. The award was given on the basis of the most significant and successful industrial creativity. The Vespa has various prestigious names for company in the list such as the 1984 Apple Mac computer, the 1979 Bang & Olufsen 2400 stereo system and Airbus 380 amongst others.
Commenting on the award, Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles India, said, “We are thrilled to announce Vespa’s nomination as one of the twelve best designs by CNN and these celebrated global designers; especially since the research reveals legendary names in the design space worldwide.”
The Vespa was an instant hit when it was launched in 1946 and was lauded for its design language which appealed to both the sexes. Ironically the scooter was named Vespa after founder Enrico Piaggio saw the scooter for the first time and exclaimed, “Semra una Vespa!” meaning “It resembles a wasp”. Piaggio re-entered the Vespa brand in the Indian market last year with its retro-modern offering Vespa 125 which is marketed as a premium scooter. Piaggio recently launched a new disc variant of it called the Vespa VX 125 and plans to expand its product line-up by the year end. Also Read: Vespa VX 125: First Ride