TVS Motor to launch new bikes soon
After crashing out of the top three in the Indian two-wheeler market, Chennai based TVS Motor Company is working on a slew of new products to regain ground lost to Honda Motorcycle and Scooters India and Bajaj Auto
TVS Motor is investing Rs 300-400 crore on product development and refreshing the current range. The company's engineers are working on two ground-up engine and product platforms. TVS will roll out six new products, including bigger bikes in the 200-250 cc categories. These products are likely to get to market in 2014-15.
Confirming the developments, Vinay Harne, president NPI, TVS Motor Company said: "Currently we produce only up to 180 cc and below; we will be entering the bigger bikes segment. There is a trend of moving towards bigger bikes; while the numbers are small, the growth is quite high."
While the company is mum on the exact engine configurations, one engine family will be used across the existing product range; and another will go beyond 200 cc and perhaps even beyond 250 cc. When questioned on a specific engine category of 250 cc, Harne said: "Yeah sure that range and then bigger ones."
The smaller engine is expected to deliver 20% lower CO2 emission and improved fuel efficiency. The bigger performance-oriented engines will meet Euro V emission norms to appeal to consumers in international markets.
TVS has worked with international engine specialists like AVL and Ricardo to develop these new engines.
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