Triumph Motorcycles Opens Delhi Dealership

Published June 4, 2014
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Triumph Motorcycles focuses on north India market, opens seventh dealership in Delhi

Triumph Motorcycles Inaugurates Delhi Showroom

Triumph Motorcycles India Private Limited has opened their seventh dealership in the country with the inauguration of their dealership facility in Delhi called Triumph Delhi. The showroom, located in Vasant Square Mall in South Delhi’s Vasant Kunj area, has an ultra modern showroom integrated with an after-sales service facility featuring service bays and a spare parts inventory. The British brand has already opened showrooms in Bangalore, Hyderabad, Kochi, Pune, Ahmedabad and Mumbai.

Triumph Motorcycles has designed the new showroom keeping in mind the buyer, and also stocks Triumph merchandise including riding gear, accessories and memorabilia. The design of the showroom is based upon the global signature Triumph Motorcycles layout with consultation lounge, sales and after sales desks, which have been placed close to the display area. The dealership also features the “Build your own Bike” simulator where customers can view a virtual rendition of their customized bike.

According to Triumph, the new dealership has already bagged 30 bookings from customers even before its formal inauguration. Triumph is also offering its customers a “pick up and drop” facility within a 200 km radius.

Triumph test motorcycles outside the Delhi showroom

Speaking at the inauguration of Triumph Delhi, Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt Ltd, said, “Delhi is a very important motorcycling destination for Triumph, we are overwhelmed with the customer interest generated in the city by the riders, the enquiries we have got so far from this region are fantastic and stand testimony to the love people have for Triumph. This dealership will strengthen our commitment to establish the brand marquee in the National Capital Region.”

In the 25 weeks since Triumph’s operations in India, the company has clocked 450 bookings so far. Triumph Delhi marks the company’s foray into the north India market and Triumph India is looking at tapping the potential superbike market in northern India.

All eleven of its models launched in India will be available at Triumph Delhi. The line up of Triumph motorcycles include the iconic Bonneville and Bonneville T100, the Speed Triple, the largest production motorcycle the Rocket III Roadster, Street Triple, café racer Thruxton, adventure bikes Tiger 800XC and Tiger Explorer, Thunderbird Storm and the super sports bikes Daytona 675 and 675R.

Ex-showroom Delhi prices:

Bonneville: Rs 5.7 lakh

Bonneville T100: Rs 6.6 lakh

Thruxton: Rs 6.7 lakh

Street Triple: Rs 7.5 lakh

Speed Triple: Rs 10.4 lakh

Daytona 675: Rs 10.15 lakh

Daytona 675R: Rs 11.4 lakh

Tiger 800XC: Rs 12 lakh

Thunderbird Storm: Rs 13 lakh

Tiger Explorer: Rs 17.9 lakh

Rocket III Roadster: Rs 20 lakh