Tata Motors launches 'Tata Delight'

While loyalty programmes and long-term association benefits are schemes we often associated with the Indian retail industry, the fact of the matter is that vehicles, whether for personal or commercial use are mostly long-term investments. With a desire to establish a long-term relationship with its customers Tata Motors recently launched the Tata Delight loyalty programme, specifically for its commercial vehicle buyers in India.

A loyalty programme that is open to all Tata Motors commercial vehicle customers, both old and new will offer great benefits and a host of distinctive facilities across all Tata Motors dealerships, sales outlets, and Tata Motors Authorised Service Stations.

Existing customers can even earn bonus points with the purchase of a new vehicle, which they can then redeem for getting their vehicles serviced and buying new spares across all Tata Motors dealerships, sales outlets and service stations.

At the launch of Tata Delight, Mr. Ravi Pisharody, President - Commercial Vehicle Business Unit, Tata Motors said, “We thank our esteemed customers for their long-standing support to the Tata brand. To create an even deeper customer connect, and take our relationship with customers to the next level, we have launched the Tata Delight programme. We believe this initiative will further strengthen our bond with customers.”

Members of the new Tata Delight Programme can call on a 24X7 toll free helpline 1800 209 7979 for queries and on-road & highway assistance service. Other membership privileges include educational scholarships for children, a chance to win a Tata Nano every quarter through a lucky draw and invitations to special events and movies with family. 

Those enrolled into the programme with insurance will receive a 3-year insurance policy  which offers an accidental insurance of Rs.1 lakh, personal disability insurance of Rs.1 lakh and an accidental hospitalisation cover of Rs.25,000 per year.

All Tata Delight members will receive a Tata Delight Owners Card and as many Tata Delight Chassis Cards as the number of vehicles a customer owns. However, the Tata Delight Chassis Card will only accumulate points earned against expenditures on the vehicle registered in the programme.

TATA ARIA