Land Rover Heritage division announced

Land Rover will soon launch an all-new service for existing owners of Land Rover vehicles that have not been produced for the last ten years or more. The new Heritage division will be formally launched at the Techno Classica Show in Essen, Germany. The Land Rover heritage division takes inspiration from the recently launched Jaguar heritage division.

The Heritage division will provide a range of high quality original parts for models like the original Series I, II and III models along with the likes of many generations of Range Rovers and of course the Defender. Other models will include the likes of the original Discovery and the original Freelander I, most of which are slated to be highly sought after future classics. This is great news for Land Rover enthusiasts in countries like India where the legendary brand has only very recently had an official presence.

Speaking on the occasion, JLR Special Operations Managing Director John Edwards said, "We are delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage. It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support through Land Rover Heritage." Land Rover will also launch Land Rover Heritage Drives this summer.  The program will allow participants to drive a variety of classic models at a special 200-acre testing facility in Warwickshire.