Jaguar Land Rover starts construction of its manufacturing facility in Brazil

The Jaguar Land Rover has started the construction of its state-of-the-art manufacturing facility in the state of Rio de Janeiro in Brazil. The carmaker is the first British automotive company to invest in a manufacturing factory in Brazil. Jaguar Land Rover also plans to build the first overseas Education Business Partnership Centre there.

The new plant sprawls a good 60,000 sq mt with an annual capacity of 24,000 vehicles. The first car that will roll off the production line in 2016 will be the new Discovery Sport that was showcased at the Sao Paulo Motor Show.

Jaguar’s education programme in UK has raked in success. The carmaker, therefore, plans to start an education centre in Brazil which will provide a range of classroom activities to help local school children develop key skills, work awareness and inspire them to pursue careers at Jaguar Land Rover in the future.

Jaguar Land Rover has had a presence in the Brazilian market for more than 20 years. Land Rover has held almost 50 per cent of the premium SUV market for three consecutive years and Jaguar is one of the country’s fastest growing premium brands.