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- Apr 16, 2024
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Mahindra Two Wheelers has roped in Italian design services firm Engines Engineering to rectify the defects of its 100 cc bike, Stallio, as the Mahindra Group firm has been struggling to boost its sales ever since Stallio's launch in October 2010.
The bike, which sold only 46 units in February after the company curtailed production to repair faulty clutch and gear parts , will be modified and relaunched shortly. Engines Engineering is working closely with in-house R&D experts to modify the bike which marked the Mahindra group's entry into the motorcycle market dominated by rivals Hero Honda and the Bajaj group.
"While it was a small aberration, we had to be mindful of the customer. We took a holistic view of the supply chain (vendors), technology managers, front-end and came up with a remedial solution. We had to minimise the variability by modifying certain components," said Anoop Mathur, president, Mahindra Two Wheelers. "Rather than flood the system, we decided to cut down on production of the bike. Engines Engineering and the internal R&D team helped rectify the issue."
The company plans to re-engage with the customer to boost market share. "We have done trial runs on the Stallio after rectification and are also working on different modes of communication," Mathur said.
Since its launch, M&M has sold 5,181 Stallios with sales in January falling to 509 bikes. Scooters account for more than 90% of the company's two-wheelers business.
With the overhaul exercise for Stallio underway, the company has postponed the launch of its 300 cc premium bike Mojo to the next festival season. Mojo was planned to be launched in the first quarter of this financial year. "We are making sure that all aspects of the bike are appropriately tested and will launch the bike towards the festive season," said Mathur.
Mahindra Two Wheelers faces competition from Honda and Suzuki, which control the scooter market. Honda is the market leader followed by TVS, Hero Honda and M&M.
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