Honda Activa Electric Launch Likely In Early 2025
- Apr 22, 2024
- Views : 3482
With focus on rural India Honda Motorcycle & Scooter India (HMSI) and achieve its goal of increased market penetration the two-wheeler company introduced ‘Mobile Service Van’. As opposed to a traditional service van, Honda’s Mobile Service Van combines a dealership and service outlet in a mobile format. The idea behind this is to reach prospective and existing customers in rural areas at very effective cost.
Within the Mobile Service Van there is ample space for a display two-wheeler, seating arrangement for customers, LED display for better visual understanding of Honda’s two-wheeler, provision for test rides and public address system to create customer awareness via regular announcements. The two service bays would offer the company's standard of service and genuine spare parts closer to customer. Additionally, the mobile service van is a crucial platform through which Honda will train local service technicians at every hamlet. Honda aims to expand the concept to 11 mobile service vans by the year end.
Announcing the Honda’s Mobile Service Van solution Keita Muramatsu, CEO & President, Honda Motorcycle & Scooter India Pvt. Ltd., said, “As the only Honda, we are expanding our network into hinterlands. In fact 70 per cent of the approximately 1,000 touch-points that we aim to add this year will be in rural areas. The new Mobile Service Van (MSV) is designed to take Honda one step ahead of even where the reach of its last touch-point ends.
As part of its go-rural approach, Honda has launched affordable Dream series motorcycles including the Honda CD 110 Dream, Dream Neo and Dream Yuga. Reaching closer to its customers, Honda plans to take its sales and service network to 3,800 by the year end. Parallely, a new rural vertical has been internally created in early 2014 wherein close to 15 people and foot soldiers are closely overseeing Honda’s rural strategy, communication and implementation.
Honda Activa Electric Launch Likely In Early 2025
Top Bike News Of The Week: Honda Activa Electric Launch Timeline...
Raheesh Khatri Becomes First Indian in British Talent Cup Championship
EXCLUSIVE: 2024 Bajaj Pulsar 150 Launched, Know Onroad Price, New...
EXCLUSIVE: Upcoming Bajaj CNG Bike Spotted Testing Again
Yezdi 500cc Retro Bike, Yezdi Streetfighter 334, And Adventure Rally...
All-New Bajaj Pulsar NS400 Launch Confirmed: May 3, 2024
6 New Royal Enfield Bikes Launch On Track: Royal Enfield Classic 350...
Ather Rizta vs Ola S1 Air vs Bajaj Chetak vs TVS iQube :...
Bajaj Pulsar NS400Z vs KTM 390 Duke: Image Comparison
India's largest automotive community