Zigwheels Home

Hero MotoCorp to start operations in Latin America

by ET Photography: Kunal Khadse Posted on 29 Jan 20136,478 Views Comments

In a bid to boost global presence and increase volumes, Hero MotoCorp is set to start operations in Latin America and plans to have a presence in close to 30 countries in the near future

Hero Impulse

 

 

Kicking off its ambitious plan to garner 10 per cent of its total volumes from international business in five years, Hero MotoCorp, world's largest two-wheeler manufacturer by volume, has commenced its operations in three Latin American countries, El Salvador, Honduras and Guatemala in Latin America - eventually hoping to reach as many as 30 countries spread across the globe.

 

According to a top industry source in the knowledge of the development, Hero MotoCorp dispatched the first consignment of two-wheelers to these three countries in Latin America just a few weeks ago. This marks the beginning of Hero's ambitious global foray, which the company has been aiming for since separating from erstwhile partner Honda.The Pawan Munjal-led company plans to expand its international business to 30 countries spanning across Africa, Latin America, Central America and South-East Asia over the next few years, a plan that was unveiled at Hero's global brand launch event in London in August 2011.

 

 

Hero Ignitor

 

 

"The company has already started dispatching its two-wheelers to some new international markets from January. The company has finalised the distributors and channel partners in its new markets in Latin America and Africa. Hero is also set to start its operations in African markets anytime soon," the source told ET on condition of anonymity.

 

"In just a matter of weeks, the company will announce the launch of Brand Hero in these new markets in Latin America and Africa. Hero is also actively exploring the possibility of setting up assembly units in some of these markets once the volumes pick up," he added. Related: Africa, South America on Hero radar

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

Hero Passion Pro TR in dealerships

by Preetam Bora

Hero MotoCorp's 100cc off-road motorcycle...

Hero Motocorp forays in Colombia

by Punam Chavan

This is the first full-fledged plant by an Indian...

Two-wheeler sales show positive growth in June 2014

by Arun Mohan Nadar

We take a close look at the monthly sales figures...


 
 
FEATURED SLIDESHOWS

Bajaj Discover 150S World Ducati Week at Misano Triumph Tiger 800XC trail riding Karizma Cafe Racer Ariel Ace 2014 Yamaha FZ-S FI V2.0

 
TOP VIDEOS

Yamaha R25 and Valentino Rossi: Official Video

Valentino shares his thoughT on the latest 250cc offering from the stables of Yamaha - the R25

2014 Triumph Street Triple R: Walkaround video

As part of its 2014 update Triumph has added a new shade for the Street Triple R christened as...

 

Read Next Story