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Bajaj stops Boxer 150 and Platina 125 production
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Only after a year in production, Bajaj has decided to phase out the Boxer BM 150 and the Platina 125
Only after a year in production, Bajaj has announced that it will phase out the Boxer BM 150 from the domestic market. At Rs. 43,000 (ex-showroom Maharashtra) it was the cheapest 150 cc bike in India and was also tagged as the ‘Bharat Bike’ aimed to serve in the rural markets. Its rugged built, simple styling and high power delivery were aimed at the rural buyer for delivering better performance than modern day 150cc bikes. However, it failed to catch the buyers fancy.
K Srinivas, president - motorcycle business, Bajaj Auto, said, “We produced 8,000 units of the Boxer 150 last month and all of it was for the export market. We are discontinuing model in the domestic market”. Similarly the Platina 125 is also phased out from the local market, said Srinivas, though it is available in the export market. The Platina 100, the cheapest bike from the company, is still selling at 50,000 units a month.
Meanwhile, the company also said that it hopes that the slide in demand will get arrested in the upcoming festive season where it is targeting a growth of 10 per cent in sales. However, the company has indicated that it will not raise prices of its products immediately unlike some of the competition.
Expect an all new 100cc bike from the Pune based manufacturer soon, however this time expect its USP to be modern technology rather than a cheap price tag. Expect the bike to be out by the end of the financial year.
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Readers' opinions ( 5 )
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martin
BAjaj xcd dts-i 125cc disappeared shortly from the market, especially Africa The demand is so high, especially in Kenya.Would you consider producing this bike again. since its too stylish and good looking.
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Jose Varghese
i m using it for the last one year...not the best still it gives a better comfort, mileage and facility .. the pulling is so good.. i feel bad when I hear it is stopped by the company .. they could have changed it in to alloy wheels and could have changed its outside appearances....then it could attract the people in a better way
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aadil
Bajaj- Making fool always the customers who purchases their bikes. Once launched and later discontinue within a year. If you wish to get a use n throw bike for a year, it's Bajaj.
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gaonwala
can't say its the new model launch or old model phase out which is more at bajaj. it's the worst scare at any of the company's launch that it will not be able to retain the model and will be too eager to phase out. if it's available as an additional option and had been launched in the first place launched with a target audience in mind, its failure doesn't mean there's no market but rather there's been lack of commitment on the part of the company. had it promoted the bike as it does the pulsars and discovers, it wouldn't have ended as failure. even the website didn't have a boxer 150 even after 1 year of its launch while a pulsar starts a launch countdown much earlier. no rural population is today willing to be called as rural. the villagers in India have the most expensive of cars and marriages. their love for gold jewellery and branded goods is another thing to guess them. they at least deserved a better deal from once 'hamara bajaj'. what would have been better, if bajaj had thought of upgrading the boxer 150 to turn the failure to success and thus extended a service to its customers though residing in non-urban areas, no more have the typically rural by taste.
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raghav
It is a common thing with BAJAJ and HERO in discontinuing their products.Hero has also been forced by Honda to stop 3 products.such a cheap act from these companies.
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