Audi opens new showroom in West Delhi

German luxury car maker, Audi inaugurated its third showroom in the capital – Audi Delhi West (Sterling Vehicle and General Sales Ltd) on April 19, 2012. Spread over 9300 sq ft, the showroom facilitates company’s global retail experience standards with Audi cars lined up at the showroom including the recently launched Audi TT that will be available in dealerships from July 2012.

“The launch of Audi Delhi West showroom amplifies our presence in one of the key markets for luxury cars and provides us with an opportunity to capitalise on the growing demand for luxury automobiles in the region. The opening of a new showroom and workshop in Delhi West reiterates our commitment to offer our customers unparalleled luxury experience of class defining products and world-class services that truly reflect our core brand values of progressiveness, sophistication and sportiness. We are happy to be associated with Sterling Vehicles for their deep automotive market understanding and wide portfolio,” said Micheal Perschke, Head, Audi India

The showroom display area will accommodate nine cars, an Audi Shop and Audi exclusive elements, where customers can order customised products and purchase a variety of branded merchandise. “It is a matter of great pride for us to be associated with Audi. At Audi Delhi West, we ensure that customers are provided with a distinct luxury experience that the brand with four rings is known for globally. Audi’s global leadership position and its unparalleled commitment to luxury is what has driven us at Sterling Vehicle and General Sales to deliver this world-class facility,” said Tarun Kapoor, Managing Director, Audi Delhi West (Sterling Vehicle and General Sales Pvt. Ltd.)

The car maker plans to expand to 25 dealerships by the end of 2012 from its existing 17 centres in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi South, Delhi West, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Pune and Surat. The company recorded a strong first quarter 2012 sales with 2,269 cars delivered out of which 1,002 units were sold in March 2012. The model range in India includes Audi A4, A6, A7 Sportback, A8L, Q5, Q7, RS5 Coupe, TT, R8 and R8 Spyder.