Royal Enfield sales in top speed

India’s popular motorcycle marque, Royal Enfield, has started the New Year on a thumping note. For Eicher Motors Ltd, which is the parent company of Royal Enfield, has reported its highest ever total income from operations at Rs 1924.2 crores, highest ever EBIT at Rs 174.2 crores and highest ever PAT at Rs 156.2 crores for the quarter ending March 31, 2014.

This includes the tremendous performance of Royal Enfield motorcycles which saw an 85 per cent rise in demand, selling 64,268 units in the first three months of this year, as compared to just 34,736 units from 1st January to 31st March 2013. 

Elucidating on Royal Enfield, Mr Siddhartha Lal, Managing Director & CEO, Eicher Motors Limited said, “Royal Enfield continues to be very strong Q1 2014. We had a very strong volume growth this quarter and we do continue maintain an extremely healthy order book.”

In India Royal Enfield bikes have a cult following and is the preferred motorcycle for the country’s touring community. Last year the company introduced its latest model, Royal Enfield Continental GT, its lightest, fastest, and most powerful motorcycle in production. The bike also debuts a twin downtube cradle frame chassis developed by the renowned Harris Performance, UK which makes it the most nimble of the current lot of Royal Enfields.

It has been just over a year since Royal Enfield started commercial production at its new facility in Oragadam, and already it has started contributing significantly to the company’s production volumes. In the first quarter of 2014, the Oragadam facility has produced more than 10,000 units per month and that number is poised to go up further as the year progresses.

The company is undergoing a complete transformation, right from the approach to its products to the product line-up itself. Royal Enfield will be unveiling its new logo which will better express the brand’s new zestful identity, and will be sported by all its new bikes. Sources close to the company reveal that Royal Enfield has more surprises in store and will be announcing them shortly after the new logo and brand identity is unveiled.