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Ford to launch a small car in India, the Figo

 
   
Ford Figo launched!
Ford Figo launched!

B-segment scorcher priced aggressively, starts at Rs 3.5 lakh for the petrol and Rs 4.48 lakh for the diesel
   
Ford Figo - visual analysis
Ford Figo - visual analysis

This is what Ford's new car for the Indian market looks like. It's fresh and attractive - a sure shot recipe for success indeed. We take a closer look...
   
Ford Figo: First Drive
Ford Figo: First Drive

The Yankees are turning on the heat in a most atypical segment, albeit one where all the action is to take place in 2010.
   
   
Related Story Links
Ford to step into small cars with the Figo
Ford bets big on small car!

Slideshows


Ford small car Figo
Ford small car Figo

This is what Ford's new car for the Indian market looks like...
 



 


User's Comments
  • sonali (18 March 2010 09:11)
    this car is so fantastic.so good | Reply
 Ajay (18 March 2010 12:16) Reply to sonali
You r right Sonali.Go 4 it. | Reply
 Rajesh (18 March 2010 12:11) Reply to sonali
I have also taken the test drive. It is excellent. Only thing to worry is its after sales service. I am waiting to see the launch of new wagon r and swift. Can some one tell me their specification specially their sitting space. | Reply
 ajay (18 March 2010 13:03) Reply to Rajesh
I can say that the service part has improved tremendously.People r obsessesed by service part.If u love ur car and drive properly this part will not bother u much.I still hav my 10 year old Matiz and it is still running wonderfully without a proper dealer network 4 last 8 years. | Reply
  • Guest (16 March 2010 21:44)
    I really like this car...I think its more of young people to drive on! I like the interiors as these are not like the same old shit patterns...its small and stylish and worth to spend money on it. I have taken the test drive and it was smooth. Hey people...stop cribbing about ford before seeing or driving it. | Reply
 Janardhanan (17 March 2010 22:53) Reply to Guest
Agee, and not just young people, I think figo is a mature vehicle attracting older people as well. I took test drive and enjoyed it. Response from Ford was instant even prior to launch. Moreover, MD and President seems to be serious about his intention to be serious about quality of service and their plans to be firmly in India. I would like Ford to add the much awaited accessory section on their site. Particularly when figo is not offered with fog lamps, alloy wheels etc. | Reply
  • RAJ (16 March 2010 17:06)
    FIGO INSIDE INTERIOR IS NOT GOOD | Reply
 Dr Vaneeta  (16 March 2010 20:23) Reply to RAJ
you are absolutly wrong.i was planning to buy ritz lxi i was going to book RITZ on10/march/10I saw FORD FIGO In the evenning iimmediatly booked it as it is so GREAT FEELING, exciting, AS I HAVE A LUV AT FIRST SIGHT | Reply
  • xavier p f (16 March 2010 12:49)
    Other than red and sqeese, all are dull coloures between black | Reply
 Dr Vaneeta  (16 March 2010 21:35) Reply to xavier p f
people have differentviews some like vibrant colours so red and sqeese are the best and give a dashing look some think that it is a long term investment they like shades of grey as they look decent and long lasting as it is a choice and taste | Reply
 ajay (18 March 2010 12:48) Reply to Dr Vaneeta
I agree.As per a statistical survey,white and silver r overwhelming favourates across all car segments. | Reply
  • ashkar (15 March 2010 13:34)
    M/s ford companyi from kerala ,i sow this car by internet can u possible to send price and all document through mail id. | Reply
  • Atul Shelke (14 March 2010 21:00)
    I want to know the performance of Ford Figo and mileage of petrol and disel. Please Reply me. | Reply
 Gaurav (15 March 2010 11:06) Reply to Atul Shelke
Outstanding Performance for both Petrol | Reply
  • shaik ghouse (14 March 2010 09:40)
    i wana book figo plz contact me on 9247496886 | Reply
  • babugovindan (14 March 2010 04:50)
    I want to buy this car immediately where should i contact am n salem,tamilnadu. | Reply
 Karthik (17 March 2010 19:30) Reply to babugovindan
You have a dealer in SalemRockcity FordM/S Susee Automobiles Pvt Ltd,39/1A, Bangalore Bye-passKondalampattySalem - 636010.Ph:0427-6456645Email: fordsalemsales@suseegroup.com | Reply
  • sabeer (13 March 2010 11:58)
    open it | Reply
  • bindulekha (12 March 2010 13:24)
    let me know the price at mavelikara kerala | Reply
  • dharmedra (11 March 2010 22:27)
    i want to knowmileag, engin, | Reply
  • navin (11 March 2010 20:02)
    I want to know the price of figo in hyderabad | Reply
 sanjay kumar (11 March 2010 23:24) Reply to navin
on road price for EXI is 5.5 and for Zxi is 5.76 lakh | Reply
 dora  (12 March 2010 10:02) Reply to sanjay kumar
Do we have auto transmission's in this model | Reply
  • Naresh Mahankuda (11 March 2010 14:09)
    like to know the price of figi sxi price at BHUBANESWAR. | Reply
  • ibrahim khaleel (11 March 2010 12:15)
    Dear SIrm may i know the road price to mangalore with white color.... | Reply
  • anuj bhatia (10 March 2010 22:19)
    i would like to know the price for both petrol | Reply
  • Amandeep Singh (10 March 2010 18:21)
    i want Quotation for "Figo" Petrol Lxi | Reply
  • Sonali (10 March 2010 15:15)
    I would like to know the Figo Petrol EXI model onroad prices for Mumbai | Reply
 Sudesh  (11 March 2010 22:16) Reply to Sonali
ON ROAD PRICERs. 4,20,000* Mumbai. May vary.http://autos.maxabout.com/cars/ford/figo-platinum/cvid1591 | Reply
 Pankaj Sharma (15 March 2010 14:37) Reply to Sudesh
I want that how many model in Ford Figo and price of each model. What is the costing in Lucknow on road | Reply
  • Syed (10 March 2010 14:52)
    Pls let me now the diesel as well petrol on road price in Hyderabad | Reply
  • meeraj tiwari (10 March 2010 11:34)
    to say anything it is hurry.....let us see the performance specially on indian roads.....but one thing diesel version is comperatively cheaper pricewise | Reply
  • Jayendra  (10 March 2010 00:42)
    i would like have the details of this new model release | Reply
  • mayank (10 March 2010 00:30)
    i want to know the on road price of ford figo petrol version all variants in nagpur and its comparison with hyundai i10 | Reply
  • Ratna SIngh (09 March 2010 17:32)
    Need to know the downtown contact number of Ford Figo for demo trail immediately | Reply
  • shiva (07 March 2010 18:16)
    i think figo is the best car of the 2010 | Reply
  • shiva (07 March 2010 18:16)
    i think figo is the best car of the 2010 | Reply
 umesh (09 March 2010 17:25) Reply to shiva
yeah..more VFM than the Puntos , Swifts and Polos ! | Reply
  • Paresh (07 March 2010 12:01)
    Quotation for "Figo" all modelwith discount/ offer and efficency | Reply
  • BIKASH RAKSHIT (06 March 2010 16:10)
    I am interested in knowing price-on road Kolkatai and mileage of different models - petrol and deisel both | Reply
  • sumanth (05 March 2010 18:43)
    I am interested in knowing price-on road Bangalore and mileage of different models - deisel | Reply
 dilip (06 March 2010 08:53) Reply to sumanth
yes, Mr.sumanth i'l get most of the details abt figo. I request u feel free | Reply
  • O P GABA (05 March 2010 14:18)
    I am interested in knowing price-on road Delhi and mileage of different models - petrol and deisel both. | Reply
  • dilip (05 March 2010 13:52)
    any kind of information regarding Ford Figo... plz free U can call me or 9591975734 | Reply
 shiv (05 March 2010 14:16) Reply to dilip
for further details contact me... Karnataka Shiv - 9686251111 | Reply
 S S Sharma (08 March 2010 10:46) Reply to shiv
I plan to buy Figo EXI.Could you advise me on its mileage performance.As I see its BHP is lower than that of Ritz. Regards. | Reply
 VIMAL (09 March 2010 16:45) Reply to S S Sharma
i suggest Go for ZXI (3.99 lac x-showroom) with 15.1 km/ltr, having gud interior with all the features except abs n air bags in front seat which is in top model, zxi is the 2nd top model.
  • dilip (05 March 2010 13:26)
    Any body needs infop abt the new figo. plz feel free | Reply
  • hemraj pawar (05 March 2010 12:52)
    nice and sexy car | Reply
  • anil garg (05 March 2010 11:46)
    This so great car, i was going to buy ikon bt now i will buy figo in 20june | Reply
 dilip (05 March 2010 13:50) Reply to anil garg
if u need any details of this figo car, feel free | Reply
  • alok sharma (05 March 2010 01:58)
    i like the exterior of the car,and it is according to indian people class.i m going to buy its petrol vergan, v soon. | Reply
  • Sandy (01 March 2010 18:24)
    How about the service. Is that going to be expancive. | Reply
 Doomat (02 March 2010 17:03) Reply to Sandy
Ford Service and spares are very costly | Reply
 Sukhi (03 March 2010 15:02) Reply to Doomat
I agree with you Mr. Doomat | Reply
 Ashesh (08 March 2010 01:30) Reply to Sukhi
Nowadays, Ford has cut a lot on it's spares and services So, I suggest you to check and compare with ur nearest dealer rather than assuming the maintenance costs
  • Alok Bansal (27 February 2010 15:46)
    Will hit the market only with very competitive price, anything more than 4.25 lacs for titanium (petrol) and 4.90 lacs for (top model Diesel) is certainly going to hit the sales of this car. | Reply
  • kuldeep kataria (27 February 2010 08:32)
    ford figo is a dam sexy car. | Reply
 Ritu (18 March 2010 14:25) Reply to kuldeep kataria
this car looks old and it sucks..just a modified ford fusion damn. Punto is the best looking machine. | Reply
  • Challa Ranadheer Reddy (26 February 2010 17:40)
    nice to see the vehicle in indian roads, and hope so this vehicle will be competetor for all small vehicle makers | Reply
  • jana (26 February 2010 17:26)
    this car looking very nice i am going to buy when it is coming to billing send me the diesel top model rate on chennai road price | Reply
  • Sanjit (26 February 2010 10:57)
    diesel version is cheap compared to other cars | Reply
  • jitender phour (25 February 2010 17:44)
    this is my dream car | Reply
 piyush (04 March 2010 17:46) Reply to jitender phour
Do u know its mileage?? | Reply
 Dilip (02 March 2010 14:36) Reply to jitender phour
Yeah well its dream car too....if u need details u can call me @ 09591975743 | Reply
  • gurmeet rao (25 February 2010 10:41)
    i want to buy this super world class car when its billing come in market | Reply
 dilip (04 March 2010 12:33) Reply to gurmeet rao
if u need details u can call me @ 09591975743 | Reply
 Narinder kumar (04 March 2010 09:17) Reply to gurmeet rao
this car hit markit | Reply
  • suresh singla (24 February 2010 10:09)
    it is so fantastic car and to buy | Reply
  • ranjith (20 February 2010 13:41)
    it looks pretty cool..am gonna buy this car... | Reply
  • pothan rakshith (17 February 2010 21:05)
    for more details on this car plz contact 9886053634 | Reply
  • Ford Figo (09 February 2010 21:29)
    For all the latest updates on the new Ford Figo, check out the official Ford India blog for Ford Figo at http://www.drivingford.in | Reply
  • saravanan (09 February 2010 14:17)
    i think this will become one of the popular small car.... | Reply
  • RAJINDER SINGH JASWAL (05 February 2010 18:01)
    This car has really appealed me the techical specification is fantastic ,lets see it making wonders in the market. | Reply
  • Bhushan (04 February 2010 12:14)
    ford figo is valu for money car but,It looks like a For Fusion having Ford Fiesta's Front end. Its a shame that a company like Ford cannot get better ideas. Probably they should get rid of the old and get in the new generation of designers. | | Reply
 p ramesh (24 February 2010 11:47) Reply to Bhushan
Good Guess, Customers who are owning Ford products can easily catch the design. Nothing new in the design. Sorry...... it will not do in India. | Reply
  • Mandark (03 February 2010 19:28)
    I like Ford Figo.....especially the interiors......looks way better den Palio, Aveo U-VA, Swift and Getz's interiors | Reply
 John MJ (12 March 2010 08:06) Reply to Mandark
I dout that you haven't driven the above mentioned AveoU-va,Swift and Get's !*! FIGO can't come near TO ANY OF THIS. | Reply
  • Srinivas (02 February 2010 16:00)
    From last sixmonths, I am waiting for Ford figo. Even it was not there in auto expo 2010. when shall we book the car. | Reply
 shiv (10 February 2010 15:49) Reply to Srinivas
figo bookings started contactshiva:- 9686251111 | Reply
  • jane (14 January 2010 18:47)
    im looking for a small and pretty car for my sister.. i like this figo car, looks nice and cute.. its color, exterior and interior ford parts gives an extraordinary beauty to the overall quality of the car.. | Reply
 Harbans Singh (20 January 2010 09:47) Reply to jane
Where did you see the interiors of this car ? | Reply
 Karthik (15 February 2010 13:19) Reply to Harbans Singh
www.drivingford.in | Reply
 Pravin (26 February 2010 15:05) Reply to Karthik
www.fordfigo.in
  • KARTHICK RAJA (21 December 2009 20:40)
    Fantastic small car in the segment which makes to love cars | Reply
  • moushumi (14 December 2009 23:34)
    I am gonna buy this super cool looking small car... Am really excited about the price point and the look and features. I am sure its going to be a great sucess for FORD. Thank u ford for launching this small car at this price... with this look :) | Reply
  • sugumar (13 December 2009 16:32)
    very attractive small car of world | Reply
  • ramesh lal (06 October 2009 11:57)
    woulld have looked better with bigger wheels , more gound clearance and spare wheel exposed on rear door. opening sideways | Reply
  • Christopher (06 October 2009 10:44)
    FORD Figo - very nice small car with big cat features. | Reply
  • S Manohar (30 September 2009 21:05)
    If you don't like the car, don't buy it. Ford is counting on other people buying it. No need to badmouth Ford. | Reply
 HEMANTH (05 February 2010 15:07) Reply to S Manohar
boss, FORD MEANS "FOUND ON ROAD DEAD" | Reply
  • SANJEEV VARSHNEY (29 September 2009 21:27)
    looks stunning | Reply
  • vikram (29 September 2009 17:27)
    guess ford has dug its own grave. fact of the matter is that, they have this japanese sense of design which they call "european" and they think indian buyers would love it and fall for it (with some unnecessary LED's and chrome strips). where is the ford focus prper hatch ,f**k the price, when jass can cost you somewhere between 8-9 lakhs and ppl buy it so can the focus(both ST and RS). and please GM don't sell any of ur thai, Malaysian brands here FORD get new designers for the indian market. we have the money and you cannot exploit us like this. | Reply
 sandy (03 December 2009 23:09) Reply to vikram
fools ,,,,,,,,,,,,,,,,,,,,,,,,,,, | Reply
  • Shailesh (29 September 2009 14:12)
    One thing I really liked in Ford small cars is "Knee room" . They are really accomadative for tall drivers. We never feel that we are sitting in a small cramped car. The only other small car having such a space is Punto. | Reply
  • Regie (27 September 2009 21:30)
    Definitely not a bad car compared to i10(a out dated bankrupt Kia model), Wagon R (Discarded Jap model),Estilo flop suzuki design, and ofcourse way ahead of A-star | Reply
 Appan (19 December 2009 23:35) Reply to Regie
Yes.I do agree with you. | Reply
  • Manu (27 September 2009 08:10)
    This is the old outdated European Fiesta, faced out there. Ford is treating india as a dumping ground for scrapped dies/equipment. Wake up indians!! | Reply
 kalpesh (25 February 2010 13:38) Reply to Manu
i tink u have to see properly and say | Reply
 san (03 December 2009 23:12) Reply to Manu
everyone doing the SAME,,,,,MUL,HMIL,GM,TKM | Reply
 GT (20 December 2009 17:58) Reply to san
Manu U dont really know a lot | Reply
  • jose (26 September 2009 13:54)
    Wow! Senseless people giving foolish verdicts..leave such tasks to the experts and just drive the beauty.. "Fiesta" u people blind or wat.. it nowhere resembles the Fiesta frm frontt.. its all ur pre conceived notions.. the back looks like the fusion though.. except for sme curves at the back top.. Tis a cool toy indeed.. for those who do not knw to really admire a car and hve no much idea of the same.. shud be silent rather than blabbering.. Figo as the name suggests is COOL... | Reply
  • Iliyana (24 September 2009 16:11)
    There is nothing wrong from Ford. The problem is with the great Indian govt. which allows these companies to sell what ever they want. If Indian govt makes it mandatory like emission | Reply
  • Maddy (24 September 2009 15:44)
    The ford Figo's origin may have been outgoing fieasta which was launched in 2005. Before questioning it, one thing we must remember, M800 is a model which is (launched1983 in India and ealier to it in Japan) 26 old and is still going in the market. It shows that, there are people who is price conscious who want to buy a car,at lesser price even if it is generations old. The new designed cars cost dearly as the development cost involves. Ford here is trying to make a cheap offerdable car for the mass. This process will save costing on the Figo( by using outgoing dies and jigs), ultimately the pricing in India justify the product. Let us wait and see. | Reply
  • MaN (24 September 2009 15:27)
    @Col. Ravi, What do you mean Swanky? Cars are not only used for transport, it's a passion, it's a thirst, it's pleasure, it's your personality, it's love for your vehicle. If you want restrict all cars and develop infrastructure, what for infrastucture is developed? If you have a fine 8 track highway for 250kmh speed and you want drive in what? a nano or M800? We have only one life why should we restrict ourself...?? Please think yourself..!! I would suggest you to buy the best car available, Your life is really worth having it...!! | Reply
 sanju (03 December 2009 23:18) Reply to MaN
should buy Merc,BMW,or audi kind of cars | Reply
  • Tarvinder Tary (24 September 2009 14:57)
    Thubs down to this New Ford Figo.Nobody will go for this outdated toy from Ford.In India Ford lived up to their expection of launching series of outdated failure models | Reply
  • Anshuman (24 September 2009 08:45)
    It looks like a For Fusion having Ford Fiesta's Front end. Its a shame that a company like Ford cannot get better ideas. Probably they should get rid of the old and get in the new generation of designers. | Reply
  • AriseArjun (23 September 2009 18:28)
    What a shame!Americans still think India is a third world country!I believe Indians deserve better, not just face lifted horrible old Fiesta!Even the poor eastern Europe countries like Poland, Czech, Turkey got great looking new Fiesta, but India got this crap!Ford wants ship there worn out dies of old Fiesta and make few quids out of that shit!Indians must protest and never buy this terrible one! Wake up Indians, Arise Arjunas! | Reply
  • DR (23 September 2009 14:50)
    Its nothing but a lil facelifted outgoing Fiesta. Ford is dumping old models in India. This fiesta is the old fiesta which has already been outdated in rest of the world. This is the same car on which they fitted a boot and sold as the Indian Fiesta. | Reply
  • Ilyas C A (23 September 2009 12:25)
    I don't know if Ford is aware of the Quality of sales and service of the ford dealers across India. I had really bad experience @Kairali Ford, Trivandrum. The success or otherwise of Ford small car depends up on your ability render good customer service. most of your past customers say negatively about you when they recall their ownership experience. any way good luck to the SMALL CAR | Reply
  • Col Ravi Rana (23 September 2009 00:45)
    It is good to have samall car in city like Delhi, it will dole the traffic probllems to some extent. Thank God ,Ford co has come to our resque.Infact, people earnings upto 6 Lakhs should only be permitted to buy small car and NOT swanki cars at all . Goverment must instruct banks not to grant loan for such swanki cars at all.One must learn to live within means/ Loans can be used for infra structure ,health care and education. | Reply
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