Tata to launch Electric Indica soon

The company has announced that it would soon come with an electric version of the Indica. The electric Indica, which was unveiled at the auto expo last year, will be available for launch in the country simultaneously with its global unveiling in 2011. The company is currently developing the electric Indica with a Norway-based firm for launching the car in the European market by 2011.

Tata Motors managing director (India Operation) Prakash M Telang said that the company would study the market demand in the country before launching the electric Indica.

"Not at the moment. We will start (the feasibility study) closer to when we have the product ready. We will do it from next year," Telang said when asked if the company has initiated the market study.

The car's introduction in India would depend on the cost factor as it is a price sensitive market.

"We have to look into the cost equation in India. We have to see the market demand as it will be an expensive vehicle...Electricity is also not easily available in the country," Telang said.