TVS to launch a premium bike this month

Published May 4, 2009
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Hosur-based TVS Motor Company will be launching the new Apache 180 RTR Menace sometime this month. The new bike will have a larger engine than the existing model and it will also be up on power to fight with its rivals in the premium segment. The exterior will remain identical to the Apache RTR 160 with minor design changes but the new bike will pack in more homegrown technology. TVS Motor has been actively involved in road racing and motocross racing in India. The company has always incorporated technologies developed under years of racing onto their final commercial production models.

TVS to launch a premium bike this month highlights

The Apache RTR160 was an instant hit amongst the masses due to its revvy engine and crisp power delivery. The Apache RTR 160 was also the first TVS product to feature technologies like fuel injection and rear disc brake. The company is hoping that the new powerful variant will capitalize on its younger sibling's market value and set the cash registers ringing for TVS. The new bike will be TVS Motor's flagship product as it will be the highest capacity motorcycle in their existing product range.

With the premium segment slowly yet steadily noticing an increasing demand in the Indian market, all the Indian two-wheeler giants are readying up to launch a strong contender in this segment. It remains to be seen on how the market shapes up and who wins the performance battle. But we love this competition as it only gets better for the Indian biker.

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