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Mahindra's Himalayan Extravaganza!
 

Mahindra's Brazilian Feat

Adil Jal Darukhanawala    22 July 2009

View Slideshow : Mahindra Sertoes Rally

Mahindra's Brazilian Feat

Indian utility vehicle major Mahindra & Mahindra just got a shot in the arm when one of its Scorpio pick-ups did the unthinkable - take third place in the production category of the tough Rally dos Sertoes in Brazil, racing against the might of the Mitsubishis, Fords and Chevrolets.

Chervolet Aveo

What is most heartening about this result was that it wasn't a planned event or even a factory effort but the initiative of long time Brazilian motoring enthusiast Ricardo Augusto de Souza Campos, better known in the South American motor sport fraternity simply as Rasc.

Mahindra's Brazilian Feat

Rasc wanted to do something different with his 16-year old son RASC Campos, better known himself as Rasquinho, and so he purchased a Mahindra pick-up from Govesa Mahindra, the firm's dealer in Brasilia. A veteran of over 25 years of motor sport in Brazil, he has seen action not just in circuit racing (where we was Brazilian champion in the Speed 1600 series) but since 1990 had turned his hand to rallies, taking part in the tough Brazilian events in all forms of machinery, latterly trucks. Rasc founded the Jeep Club of Brasilia (his home town) and so it was not lost on him that Mahindra vehicles have descended from this great brand. The Rally dos Sertoes was the one event where success had eluded him in conventional vehicles and so this year he decided to attempt the unthinkable with a vehicle which was largely simple yet unproven in competition.

More in this Article

Page 2 : How the rally progressed

Govesa Mahindra helped Rasc with service support and the makings of this effort saw Mahindra by Bramont step in with sponsorship. The Rally dos Sertoes is one of the toughest events in the world, second its said after the mighty Dakar (run this year in South America if you'd care to recollect) and this year it was run over 11 days, the first and the last were promotional super specials. The 5045 km long event featured a total of 2605km of competitive stages between Goiania and Natal. A total of 128 vehicles took the start and among them were 66 cars and seven trucks while the rest were motorcycles and quads.

View Slideshow : Mahindra Sertoes Rally

 
 

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User's Comments
  • Rajan Baby (25 September 2009 04:29)
    That is a great news. Would like to hear user comments of the VLX automatic transmission of the Scorpio, as so far I could see only a few comments of the manual one. | Reply
  • Bob Nicolodi (19 September 2009 19:47)
    Go Mahindra, can't wait until trucks, suv's are available in the US! | Reply
  • Dhanashree (24 August 2009 16:43)
    Proud to be a Mahindraite!!! | Reply
  • James (10 August 2009 19:57)
    Scorpio is a international car Very powerful and driving of the steering and engine is perfect. Very Very good for winning the Brazil rally. | Reply
  • siddharth (10 August 2009 19:14)
    Way to go scorpio. I just want to say that I am the owner of this SUV which can compete with the Mitsubishi's and Ford in not in any other situation but I the toughest of rallies. Really proud of my scorpio | Reply
  • motorpsycho (10 August 2009 18:05)
    Mahindra rulesshows that a small company can beat a bigger one with maybe better technology | Reply
  • Vasim India (28 July 2009 20:03)
    Well That Great !!!.. Keep going Mahindra-Brazil combination.... They can win it at next attepmt. We all with you Ricardo Augusto de Souza Campos.... Champ ..... | Reply
  • Rubens Pinheiro  (27 July 2009 18:36)
    Congratilations to Mahindra and its incentive to us, brazilian drivers. I´ve been partipating directly and indirectly in the RASC team, as boss team in 2006 and supporting him in other races and competitions, like last Rally dos Sertões. I want to thank Mahindra to believe and trust in potential that this team have. Keep moving on!! | Reply
  • Carlos Magno Vivaldi (26 July 2009 04:50)
    Way to go ! great job and I'm very proud to work for Bramont and be part of it's future and growth in my country ...Brasil , yes with "s" ! | Reply
  • AAA (25 July 2009 16:57)
    Kudos Mahindra! This is really heartening news | Reply
  • Braveheart (25 July 2009 09:24)
    If someone wants to rally take mahindra classic... (looks as old police jeep) 4x4.I saw it going and i felt the track was a joke (where scorpio getaways were facing hardships) | Reply
  • Amrit Chaudhari (25 July 2009 08:04)
    Great - Mahindra is a very well run company. I am proud of this Brazillian spin off. God bless India and Mahindra. | Reply
  • Luc Brasil (25 July 2009 06:11)
    Rasc and Little Rasc, what a duo! Make that a mighty trio with the faithful Mahindra. I'm proud of you, boys! Keep it going strong! | Reply
  • marc (25 July 2009 01:57)
    One swallow, does not make a summer, the real test is in the market place, and so far Mahindra hasnt done very well, altho sold in australia, no one seems to be buying them, they are considered to be too agricultural and unsophisticated, and look downright ugly in todays market. | Reply
  • Jose Luiz Gomes Rolo (25 July 2009 01:43)
    Congratulations to RASC, his son, to GOVESA and Mahindra vehicle which proved resistant to hard evidence of the Rally dos Sertões 2009 | Reply
  • Atul (24 July 2009 23:58)
    Congrats to Mahindra...............it just shows the quality of our products...though China might be flooding the world markets with its dirt-cheap stuff, I believe Indian manufacturers will have the last laugh in the long run... Should we tell the world... Indians are coming | Reply
  • Renato Fonseca (24 July 2009 22:18)
    Congratulations to all who have participated in the "journey". As a proud supporter of the Team Govesa Mahindra, we would like to thanks Mr. Rasc the Faztrilha Team for their tremendous capability and effort.To achieve a podium on its first appearance, having only a few weeks to prepare the Vehicle it is something remarkable. Congratulations also to all of the Mahindra's owners who really have a Tuff Truck to relay on.Best Regards,Renato FonsecaRhino Linings Brasil | Reply
  • Vitthal Shinde (24 July 2009 20:51)
    I am proud of Mahindra. In Year 2007 when I came Brasil I wrote mail to my friends who work in Mahindra Automotive Div.abut No Indian Cars are here though there are tremendious market potencial. In Year 2008 I went to see International Auto Exibition in Sao Paulo where Mahindra Participate. Last week I saw Scorpio Advertise in Leading GOL magizine. And I am sure.. one day Manhidra scorpio will be recommanded Brand in Brasil.. thats Mahindra | Reply
  • Hanish (24 July 2009 19:37)
    Keep it up Anand Mahindra | Reply
  • krishna prasad  (24 July 2009 19:15)
    go india go....... india is not far behind the developed countries in terms of technology and manpower..... congrats mahindra and keep up the good work and achieve many more in the coming months and years...... | Reply
  • Manoharan venkidusamy (24 July 2009 16:57)
    Yeah! Inidan does it again.. Congrats to Anand Mahindra and team!! Keep Rocking!! | Reply
  • Prakash BS (24 July 2009 16:33)
    This is truly amazing, let the world accept India is and Indians can do unthinkable in technology field. Congrats Mahindra. Bring in more new engines and SUV's to compete with Toyota. Dont think about others let the competitor be Toyota. | Reply
  • sanju anto (24 July 2009 16:27)
    hats off to Mahindra n Mahindra,we r on global auto map | Reply
  • Vikram Shende (24 July 2009 14:38)
    Mahindra Brand getting global appreciation will definitely encourage future Global Launches. Scorpio is proven vehicle platform with optimized to customer specific market conditions. | Reply
  • MaSh (24 July 2009 14:30)
    Brilliant... Simply Awesome... | Reply
  • Vikas (24 July 2009 13:27)
    Those are some great images in the slideshow.....Mahindra ROCKS!!! I am very impressed.... :) | Reply
  • Vasudeva (24 July 2009 12:59)
    Cool News Thanks to ZigWheels for bringing us the news. | Reply
  • Ravi Thota (24 July 2009 11:58)
    After reading all the comments, I felt my comments are unnecessary. But, great job Mahindra! | Reply
  • GA Wheels (24 July 2009 11:25)
    Great going Mahindra | Reply
  • Amol (24 July 2009 11:12)
    Congratulations Mahindra! Proud moments of Indian! Such events gives confidence in product. However I want to remind that Scorpio and eventually Pick-up trucks are based on FORD platform and it was designed when FORD was in partnership with Mahindra. Now that Mahindra has got enough exposure in improved automotive business, they should invent into research and development for energy efficient vehicle and which doesn't put burden on environment. Then we will consider Mahindra is becoming leader and showing path for others to follow. | Reply
  • Benjamin (24 July 2009 11:12)
    Just amazing....I always had a soft corner for Mahindra vehicles and having been a proud owner of a Mahindra scorpio for 4 years, I know how reliable the vehicle can be. It has got me out of numerous 'muddy' situations and has never asked for a lot of money....critics really should be silenced by now, as Mahindra has really proved itself....in india...and internationally. KUDOS to team RASC!!!! | Reply
  • Rainbow bubbles (24 July 2009 00:01)
    Way to go !!! Go for it !! | Reply
  • ReginaBoy (23 July 2009 20:44)
    Heartly congratulations to Mahindra from an Indo-Canadian lover.I know they will be coming to USA pretty soon, wondering if they will be launching the SUV in Canada too, coz I really want to have one. If they dont launch it here in Canada then I am going to import one from USA....Peace.. | Reply
  • RASC Mahindras pilot (23 July 2009 19:50)
    Thank you for all the comments, and mahindra is a really good car, strong, resistance and is capable to rally, and i hope we're going to do so much more in competitions like the Rally dos Sertoes or DAKAR why not ? | Reply
  • JayZ (23 July 2009 14:08)
    Wow! This is smply amazing. I mean look at what the future can hold for Indian car and bike makers if you consider this result as a new path. A privateer entry with a vehicle which has never been put through such a gruelling rally ever, and not only does it sustain but it also outshines the more experienced and developed teams and companies. We are proud of Mahindra and it will only make us Indians more proud of M | Reply
  • Rajat Shah (23 July 2009 13:44)
    Great news for Indian car makers but even greater promise is being spelt that simple vehicles can also perform in tough events. In fact speaking from experience, the simpler the vehicles, the better the chance of it finishing. Kudos to Mahindra Brazil. Now for an encore in India if you please. | Reply
  • Himanshu Sagar (23 July 2009 12:13)
    Kudos Mahindra! This is really heartening news. | Reply
  • Joe Callimachus (22 July 2009 23:09)
    This is a great result. I've been waiting for Mahindra to begin sales in the US. Hopefully Speed Channel or Versus can get the rights to the TV production. With lots of Mahindra ads of course. | Reply
  • RacerBoy (22 July 2009 17:45)
    Go Mahindra! First the Pulsar races in Mexico, and now this...the love that the South and Central Americans have for Indian automobiles makes me love them in return. Wish the Indian makers of these vehicles take cue from what their own vehicles are doing internationally and try similar things here too... | Reply
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