The SIAM sales data for Royal Enfield bikes for the month of January 2024 are out. Let’s take a look at them:
Bullet 350: 15,590 units sold in India — 61% YoY growth — 233 units exported — The launch of the J-series Bullet 350 has piqued people's interest in the Bullet once again!
Classic 350: 28,013 units sold — 7% YoY growth — 1,165 units exported — 23% YoY decline — Still the highest-selling RE bike
Hunter 350: 13,536 units sold — 22.4% YoY decline — 486 units exported — 73% YoY decline — Recently launched new colour schemes should improve sales in the coming months
Meteor 350: 7,419 units sold — 2.66% YoY decline — 1,178 units exported — 86% YoY growth — It received a new Aurora variant last year
Himalayan: 3,330 units sold — 33.25% YoY growth — 161 units exported — 83.6% YoY decline — The new Himalayan 450 should help in bumping up these numbers in the future
Continental GT 650 & Interceptor 650: 2,252 units sold — 130% YoY growth — 1,858 units exported — 11.5% YoY decline — The alloy wheel updates seem to have affected the sales growth
Super Meteor 650: 416 units sold — 550 units exported — Received the new Wingman connectivity feature recently
The Classic 350 is still the best-selling bike in Royal Enfield’s lineup