After showcasing its impressive Ssangyong range at the 12th Auto Expo at the start of the year, Mahindra is finally upbeat about introducing select models from its Korean subsidiary Ssangyong Motor Company here in India, starting with the third generation Rexton.
Touted as a high-end SUV offering for the Indian market, the Rexton once launched will become the first product carrying the Ssangyong badge to be introduced in India. Incidentally, the Rexton is no newbie on world streets and currently sells in 66 countries around the world, including markets like Korea, Europe and Russia.
Mahindra will be launching this eagerly awaited high-end SUV in India on the 17th of October in Mumbai, which would be followed by launches in the cities of New Delhi and Bangalore and a phase wise roll out in other markets.
Having acquired the Korean company back in March 2011, Mahindra may have been a little privy about its long-term goals for Ssangyong here in India, but with the advent of the third generation Rexton, SUV buyers in the country can be rest assured that only the best is headed their way in the near future starting 17th October.
Commenting on the upcoming launch, Dr Pawan Goenka, President, Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd. & Chairman, SsangYong Motor said, “The launch of the much acclaimed XUV500 last year helped Mahindra stamp its presence on the segment of premium SUVs. The Rexton will be the first SUV from the SsangYong portfolio brought to the Indian market by Mahindra. With the launch of the SsangYong Rexton, we hope to further expand the Mahindra presence in the high-end SUV segment”.
The Rexton, which will soon become the first high-end SUV under the SsangYong banner to be manufactured at Mahindra’s Chakan facility in India will be plonked with a high-performance diesel engine and is expected to be priced around the Rs 17 lakh price tag.
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