Branding Nano As Cheap Car Was Mistake: Ratan Tata
- Jul 16, 2015
- Views : 9818
Tata Motors has made the most of the ongoing festive season with a slew of launches that have ranged from the Tata Indica eV2 to the Tata Manza Club Class to the Tata Aria LX and the new Tata Safari Storme.
Now, the smallest member of the family, the Tata Nano has also been given a sprinkle of festive seasoning.
The Tata Nano Special Edition has been introduced with five new accessories that include alloy wheels, a stereo compatible with MP3 featuring USB, AUX and iPod connectivity, two glove boxes on either side of the dash board, festive stickers on the C-pillars and body graphics on either side of the top-of-the-line LX model.
The Special Edition Tata Nano is available in CX and LX trims in all colours that the Nano is available in. However, the Tata Nano Special Edition is only available in the states of Arunachal Pradesh, Assam, Gujarat, Kerala, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura and West Bengal.
Tata claims that the freebies offered in the Special Edition Tata Nano are worth Rs 25,000.
Tata Motors is also offering an exchange bonus on purchase of the Nano Special Edition of Rs 10,000 for four-wheelers and Rs 5,000 for two-wheelers.
A cash bonus worth Rs 3,000 is applicable for government employees, doctors and teachers on purchase of the Tata Nano Special Edition.
The Tata Nano Special Edition comes with a 4-year / 60,000km warranty.
Prices of the Tata Nano starts at Rs. 1.56 lakh for the base model, the middle CX variant is priced at Rs. 1.86 lakh while the top-of-the-line LX variant is priced at Rs. 2.13 lakh (ex-showroom Guwahati prices).
Also read: Tata Motors launches Nano: Art in Motion
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