A price war has been activated in the 110cc scooter segment with Honda launching the cheapest version of its bestselling Activa scooter
Honda has been a pioneer of sorts in the automatic scooter segment with the Activa being a runaway hit since launch, and later the Dio and Aviator further building on its success. Currently, Honda reigns over 50 per cent of the scooter segment sales and aims to be the largest two-wheeler manufacturer in the country by 2015. In a bid to achieve this target, Honda has released the most affordable scooter in its line-up called the Activa-i, priced at Rs 44,200 (ex-showroom Delhi) which is Rs 5000 cheaper than the regular Activa.
The new scooter uses the same air-cooled, 109cc mill as in the Activa and produces 8.15PS @ 7,500rpm and torque figure of 8.74Nm @ 5,500rpm. It also gets almost all the features as in the regular Activa such as Combi Brake System (CBS) which reduces braking distance by 24 per cent compared to conventional brakes, tubeless tyres, maintenance free battery and viscous air filter. The Activa-i claims to deliver 60kmpl thanks to Honda Eco Technology (HET) that the engine employs. Also Read:Honda Activa HET Road Test
The Activa-i boasts an underseat storage capacity of 18-litre, a slightly higher ground clearance of 165mm (compared to the Activa’s 153mm) and tips the scale at 103kg. Also, it uses an ergonomic grab rail that helps in putting the scooter on main stand with 15 per cent less force which should be a boon for women riders. Visually, the new scooter has design influences of the Aviator in front but the new indicators give the scooter a distinct identity. The rear gets an all-new tail lamp and a subtly molded exhaust.
Overall the scooter doesn’t look radically different from the existing Activa and the pleasant styling will continue to appeal to the masses. The Activa-i will be available in four colour options — Beige Metallic, Pearl Sunbeam White, Alpha Red Metallic and Purple Metallic.
Talking about Honda’s strategic direction, Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India, said, “The automatic scooter segment’s contribution to overall two-wheeler sales in India has grown exponentially from 14 per cent in 2009-10 to 21 per cent today – indicating the robust demand in this segment. Propelled by the new third plant near Bangalore which takes Honda’s overall capacity to 46 lakh units in FY’13-14, Honda is now ready to excite customers with speed. In this background, as a leader in automatic scooters, Honda’s entry into personal compact segment with Activa-i, is its next strategic step towards reinforcing its market leadership.”