The new base variant Q3 from Audi loses out on All-Wheel Drive and over 40PS of power as compared to the standard model, but at a sub 25 lakh ex-showroom price tag, it may just attract the younger luxury car enthusiasts who till now have shied away from investing in the baby Q
Audi as we see it seeks to redeem its compact SUV, the Q3’s identity as one of the more affordable luxury car offerings here in India, and the launch of its S Edition may just help them achieve that.
The Q3 S Edition features a de-tuned 2.0 TDI four-cylinder engine which now makes 142PS as opposed to the 180PS on the standard Q3 makes. It delivers 320Nm of torque between 1,750-2500rpm. Mated to a six-speed manual transmission the lighter Q3 S Edition is now a far more fuel efficient vehicle returning 17.32kmpl according to Audi.
Speaking at the launch of the new Audi Q3 S Edition, Michael Perschke, Head, Audi India said, “The Audi Q3 S Edition is our answer to this ever increasing demand for luxury mobility with the thrill of self-controlled driving. We are confident that the Audi Q3 S Edition will be yet another successful addition to our success story in India.”
On the comfort and convenience front, the Q3 S does cut back a little, but features such as a leather-covered multi-function steering wheel, a power-adjustable driver seat, fold-out 6.5 inch media screen, LED interior lighting package and a voice dialogue system should keep new buyers happy for now.
6 airbags and rear parking aids should make the Q3 S version a sufficiently safe car to drive around and this coupled with driver assist functions like hill start assist, cruise control and an ESC system only add further to the overall safety factor.
Incidentally, the Q3 S version was launched at Audi’s newly inaugurated Audi Delhi Central showroom in New Delhi. This is Audi’s 3rd dealership in the city, which features a 6-car display and is spread over a total area of 6,315 sq ft. Audi plans to expand its network to 34 dealerships by the end of 2013. The occasion also marked the launch of Audi Club India, the first dedicated club for Audi owners in India.
Priced at Rs 24.99 lakh (ex-showroom Delhi) Audi India has launched the Audi Q3 S Edition online, and as a special initiative the first 10 Audi Q3S Editions booked online will win a special-off-road style package. The German luxury car maker is confident that this innovative approach will further strengthen their Q portfolio.