Launched amidst much fanfare at the final match of the Toyota University Cricket Championship (TUCC), the upgraded Toyota Etios and Etios Liva models for the year ahead do show a great deal of promise. Having jointly sold more than 1, 45,000 units since 2010, both sedan and hatchback have played their part in reviving the company’s fortunes in India and have now resurfaced in 2013 with a bolder and trendier appearance.
The face-lifted Toyota Etios and Etios Liva are not all that different to look at as compared to the outgoing models, but do offer a more stylish looking front grille with chrome finish. Outside rear view mirror mounted side indicators add a nice touch.
Things have gotten significantly better on the inside too, with the adoption of a two-tone upholstery and a rather well textured dashboard. Previously missing entertainment options like a 2 Din audio with Bluetooth, USB, Aux- In and remote on the outgoing model are now more generously offered across variants of the face-lifted models. Driver focused equipment upgrades include newer AC vents with air purifiers, a combi meter with blue illumination and even allow seat adjustments.
Commenting on the new launch, Sandeep Singh, Deputy Managing Director and Chief Operating Officer, Marketing and Commercial said “As a part of our product lifecycle and with the aim to bring newness to the lineup we are launching the New Etios and Etios Liva. We have incorporated customer feedback and are looking forward to delighting more customers with the new vehicles.”
The face-lifted Toyota Etios is available in the price range of Rs. 5,45,390 and Rs. 7,08,679 (petrol variant ) and Rs. 6,70,743 and Rs. 8,15,852 (diesel variant), ex-showroom Delhi. The Etios Liva on the other hand will be available in the price range of Rs. 4,46,276 and Rs. 5,99,456 and (petrol variant) and Rs. 5,72,119 and Rs. 6,38,390 (diesel variant), ex-showroom Delhi. The diesel line up now has a newly introduced J grade as its base variant.
Owing to the wide acceptance of the 1.2L Etios Liva TRD Sportivo model in India, Toyota has also launched a separate 1.5L special edition model at Rs. 6,13,559 (petrol variant), which produces 90PS and comes loaded with ABS, D+P Airbag,15” Smoked alloys, TRDAero Kit ,TRD Sportivo logo on seats and Roof ornament.
In an effort to reach out to as many of its customers in India as possible Toyota plans to expand its 220 outlets currently to 235 dealerships by the end of March this year.
The prices for the new lineup are as follows (ex-showroom Delhi)
Est. Price: `6.00 lakh
Est. Price: `7.00 lakh
Est. Price: `5.00 lakh
` 27.99 to 31.39 lakhView On Road Price
` 23.99 to 25.99 lakhView On Road Price
` 8.63 to 13.72 lakhView On Road Price
` 4.70 to 7.09 lakhView On Road Price