Yamaha ties up with Deccan Chargers as official team partner

The deal entitles Yamaha the right to be referred as the 'Official Team Partner' status in all its advertising and promotions, including web promotions, right to be mentioned in all official media release by DC, right to unlimited usage of DC name and logo.

Yamaha can also use images and signatures of minimum three players of DC, besides getting access to players for two days of promotion and events of the auto maker. According to the one-year partnership agreement, the Yamaha logo will appear on the leading side of players' helmets and caps.

"Being the most watched sports event besides the Cricket World Cup, IPL serves to be the most lucrative platform for strong branding and reaching out to consumers," said India Yamaha Motor National Business Head Roy Kurian.

The company has a strong presence in the Hyderabad market and being associated with Deccan Chargers will surely be productive and of mutual benefit, he added.