Yamaha Ray goes door to door

  • by , Photography : kunal khadse   |
  • November 8, 2012
  • 14752

Yamaha has launched a door-to-door campaign to promote its scooter Ray during the festive season

Yamaha RAY door-to-door campaign

 

 

India Yamaha Motor has launched a unique 9-day door-to-door campaign around New Delhi to promote their new scooter Ray. The campaign that began on November 1 and ends on November 10, involves six girls who will ride the Ray to different locations in the city. They will start from a particular dealership and travel through the city and reach another dealership at the end of the day, with stops at colleges, schools and shopping malls to promote the scooter among young female buyers who form the bulk of prospective buyers.

 

The Ray is India Yamaha Motor’s debut in the scooter segment. The Ray, designed with an urban female commuter in mind, has been well received. The company has also initiated a Yamaha Female Riding Training programme that will be held in cities across India. Related: Yamaha RAY first ride

 

 

Yamaha RAY

 

 

Roy Kurian, National Business Head, India Yamaha Motor, said, “We launched the Ray in India due to the huge demand that this segment was witnessing in the country, with college students and young working women showing increased affinity to purchasing lightweight and highly efficient scooters. The new Ray has been designed and engineered to answer the needs of this growing class of young female customers who want a scooter that is stylish, compact, and easy to use and has a fresh new appeal. Through this campaign we are trying to add further excitement amongst our target audience. The campaign will showcase the spirit of adventure that is associated with the Ray and which it promises to deliver to its customers.” 

 

Upcoming Bikes

Street Triple

Est. Price: `8.38 lakh

June 2017


Glamour 2017 Edition

Est. Price: `56,655

June 2017


Tornado 302

Est. Price: `3.20 lakh

June 2017


Latest Bikes

Honda CRF1000L Africa Twin

` 12.90 lakh

View On Road Price


Indian Chieftain Dark Horse

` 32.50 lakh

View On Road Price


BMW S1000 XR

` 18.50 lakh

View On Road Price


Best Bikes

Honda Activa 4G

` 50,290 to 50,731

View On Road Price


Bajaj Pulsar 150

` 74,603

View On Road Price


Honda Navi

` 39,648 to 48,243

View On Road Price