After its successful launch last year, the second edition of the campaign titled “Wrangler True Wanderers 2.0” was kicked off this year on September 29th, 2012. The True Wanderers is a campaign to inspire riders to take up adventure and enjoy the open roads by exploring them. The grand prize for the event is a Harley-Davidson bike. To enter this competition one has to write blogs about the adventurous rides they undertook or send pictures of their rides.
The contest starts from September 29th, 2012 and ends on November 4th, 2012, wherein the bikers will have to submit their blogs along with pictures of the ride on www.truewanderers.in . Entries will be judged by an online poll and validated by a panel of biking experts. Ten lucky riders will be offered an all-expense paid seven day ride of a lifetime to an undisclosed location. During the entire duration of the ride, they would be styled by Myntra who are the styling partners for the event.
While enjoying their ride, the ten winners will have to also share their experiences through photos, videos and blog about the day’s events and constantly upload their road trip experiences on www.truewanderers.in. Winner out of the ten finalists will be chosen as per the quality of content generated by each rider during the seven day ride as well as the number of votes collected and the blog entries validated by a panel of biking experts.
The lucky winner will be presented with a spanking new Harley-Davidson Iron 883 as the grand prize. He or she would also be featured on a special advertorial campaign by Wrangler. It’s not only just the winner that gets the goodies but all the top 10 finalists selected would be gifted mobile phones from Nokia. So what are you guys waiting for? Log on to their website and register and you might just have a Harley parked in your garage soon!
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