Royal Enfield Inaugurates Exclusive Store in Melbourne

  • Dec 8, 2016
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The new exclusive store in Melbourne, Australia is the 19th such dealership of Royal Enfield, outside India

RE Melbourne

Expanding its global footing, Royal Enfield inaugurated its latest international store at Melbourne. The exclusive Royal Enfield brand store is located at 28 Cremorne St, Cremorne, Victoria 3121. The iconic bikemaker had announced that it plans to become the leader in the 250-750cc bike segment globally and, for the same, it has been expanding its dealership network across the globe. The new Royal Enfield store is spread over 1655 square feet, and includes bike section, merchandise section, customer lounge and a stripped down Continental GT showcasing the bike’s internals and frame. Customers can also purchase official apparels and accessories, that include purpose-built protective riding gear and moto inspired urban protection gear.

Speaking at the occasion, Rudratej (Rudy) Singh, president, Royal Enfield, said, “Australia represents one of the most important matured markets for Royal Enfield and we are already witnessing an upward growth in the market, a testimony to which is the 63% growth we have received in the first three quarters of 2016, compared to same period last year. This growth will be fuelled by our close proximity to the customer through over 25 dealerships across the country, this exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts.”

RE Melbourne

The Royal Enfield bikes on sale in Australia include Bullet 500, the retro-street models - Classic 500 and 350cc, the 535cc Continental GT cafe racer, and the recently launched 410cc Himalayan adventure tourer. Royal Enfield currently has 19 exclusive brand (concept) stores outside of India, in cities like Milwaukee, London, Paris, Barcelona, Madrid, Valencia, Bogota, Medellin, Dubai, Jakarta, Bangkok and now in Melbourne. The Chennai based two-wheeler giant also said that it will double its production from 450,000 units in 2015 to 900,000 units by FY end of 2018.

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