Royal Enfield becomes 5th largest two-wheeler manufacturer

Royal Enfield as a brand has been growing at a tremendous pace in the past few years. With demand for Royal Enfield motorcycles increasing by every passing year sales chart has been witnessing a significant rise. In fact, the Chennai based two-wheeler manufacturer holds the distinction of being the fastest growing two-wheeler brand in the country. And this continued growth has resulted in Royal Enfield breaking into the top 5 two-wheeler manufacturer in India. Royal Enfield overtook Yamaha Motor to become the fifth largest two-wheeler manufacturer in the country. 

The iconic Indian bikemaker sold a 4,98,791 units in financial year 2015-16, which is an enormous jump of 53 percent growth over its sales in FY-2015 that stood at 3,24,055 units. While sales for RE witnessed growth for Yamaha it was an opposite story as sales declined in the last financial year. The Japanese two-wheeler manufacturer reported a 4.4 per cent drop in sales from 348,313 sold in FY2015 to 3,32,958 units last year. Currently Royal Enfield is behind Hero MotoCorp, Honda Motorcycle & Scooter India, Bajaj Auto and TVS Motor that constitute the top two-heeler manufacturers in India. 

Royal Enfield has made this growth in record time also as it registered over 50 per cent growth with respect to sales for the past four years. It is also working on setting up its third manufacturing unit in Vallam Vadagal near Oragadam to meet the ever rising demand. The new plant will increase the production capacity to 9,00,000 units by 2018. It also launched the first home-grown adventure tourer motorcycle in the form of the RE Himalayan recently. Yamaha will be focussing its attention in the scooter market to get back the lost ground as the Fascino has been well received and is the highest selling two-wheeler for Yamaha in the Indian market. It also launched the new Yamaha Saluto RX 110cc commuter bike which should play a vital role in hiking up its sales figure.