Rolls-Royce exhibition to open at BMW Museum

Rolls-Royce will be celebrating a decade of its renaissance under the BMW group at the upcoming Rolls-Royce exhibition that will be held at the BMW Museum in Munich. The exhibition titled ‘Strive for Perfection will be held from March 21 to March 31, 2013 and also commemorates the 150th birth anniversary of Sir Henry Royce. 

The exhibition is spread over 5 floors, covering an area of 1,000 square meters and tells the story of Rolls-Royce in chronological order right from the meeting of the company’s founding fathers, Sir Henry Royce and Charles Stewart Rolls in 1904 to the present day. 

The exhibition includes 15 original Rolls Royce motor cars dating from 1907 to 2012 and includes the famous Rolls-Royce 10EX. The 10EX, one of the most significant experimental cars in the world, built in 1926 to demonstrate the performance potential of the ‘New Phantom’. Sir Henry Royce engineered and drove the 10EX himself in his relentless pursuit of automotive perfection.

The exhibition will also display descriptive displays, with themes including coach building, craftsmanship, bespoke design, engineering and advertising. The narrative includes historic displays of the famous Spirit of Ecstasy hood ornament and the ‘Pantheon’ radiator grille both of which have become unmistakable icons associated with Rolls-Royce motor cars. 

“This outstanding and historic exhibition proudly celebrates the tenth anniversary of the renaissance of Rolls-Royce Motor Cars under BMW Group ownership”, said Torsten Muller-Otvos, Chief Executive Officer. “Our contemporary motor cars present a unique blend of German expertise and technology and outstanding British craftsmanship and design. It is therefore appropriate that this key moment in the story of this Great British manufacturing success story is told in the BMW Museum, an iconic location which is both the ‘soul and the memory’ of the BMW Group.”

Also read: Rolls-Royce rolls in the Wraith at 2013 Geneva Motor Show