Now operating under the umbrella of parent company, Volkswagen, Porsche has been re-launched as of May this year with Volkswagen Group Sales India Private Limited being the official importer for the brand in the country. Post the restructure and subsequent launch, Porsche India has come to the market with the new 911, Boxter, Panamera and Cayenne range of vehicles and is looking at introducing the Cayman in the near future and the Macan a few months later.
The company is currently focused on setting up a rather robust dealer network across the country and is targeting a total of ten dealerships by the end of 2013. Currently, the company has finalized six dealerships, out of which, Delhi, Bangalore and Chandigarh are operational. In Kolkata, Gurgaon and Mumbai, the dealers have been finalized and are expected to be operational by the second quarter of 2013. Further to this, Porsche India is keen on setting up dealers in Hyderabad, Kochi, Chennai and Pune as part of their 2013 dealership rollout program.
Keen on gaining a stronghold in the sportscar and premium sedan/SUV space, Porsche India is working hard to ensure maximum visibility for the brand and looking at innovative ways to satisfy customer demands. With service being a main concern for buyers, Porsche India is also introducing the ‘Flying Doctors’ program which involves Porsche trained technicians to travel to the customer location and duly handle the complaint. These technicians will further support the dealer service network across the country.
Development of emerging markets is clearly important for Porsche’s future, and the company is bullish on the prospects that the sub continent offers. In October this year the company managed to deliver a staggering 117 cars to Indian customers. Judging by the demand, it is clear that India cannot be ignored and is set to play a major role for the brand in the years to come.
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