Volvo XC40 Recharge And C40 Recharge Now Gets New Names, Any Guesses?
- Feb 20, 2024
- Views : 1115
The Swedes mean business, quite literally. Volvo's performance/tuning arm, Polestar is now a separate entity. The manufacturer says that the new brand will be focused towards being an "electrified global high-performance company".
Polestar has been tinkering with Volvos since twenty years now. But, it was only in 2015 that the Swedish car maker bought out the tuning house. Taking things a step further, Volvo has confirmed that future products from Polestar will not feature the well-known "iron mark" insignia. That said, it will continue to provide "optimisation packages" (read: body kits and remaps) for your run-of-the-mill Volvos.
Recommended Read: Volvo S90 India Review
Heading the new brand will be Thomas Ingenlath who has been appointed as the CEO for Polestar. He will be joined by Jonathan Goodman who assumes office as the chief operating officer. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” said Håkan Samuelsson, president and chief executive of Volvo Cars.
A separate performance division isn't something that's reinvented the wheel. BMW M and Mercedes-AMG already operate as individual entities under the umbrella of the manufacturer. Notably, Audi also recently moved its RS division under a new "Audi Sport" brand.
Volvo's approach to performance does pique interest though. On multiple occasions, the press release issued by the brand mentions "electrified high-performance cars". The manufacturer has already distanced itself from big, gas-guzzling V6s and V8s, in favour of twin-charged four-cylinder engines. We can only wait in anticipation to see what the mad hatters at Polestar serve up.
While we do that, we have the delectable Volvo S60 Polestar to ogle at. And yes, we've driven it. Here's the review.
Volvo XC40 Recharge And C40 Recharge Now Gets New Names, Any Guesses?
Volvo XC40 Recharge Now More Accessible, New Two-Wheel Drive Variant...
Maruti Suzuki Rock N Road: Redefining the SUV Experience
10 Lucky People To Win Gift Hampers With Maruti Suzuki Celerio Lucky...
Bosch Car Service: Your Trusted One-stop Destination for Car...
2024 Mahindra XUV300 Facelift Looks Production Ready In This Spy Shot
3 New Major Design Details Mahindra XUV 3XO Will Pack Over...
You Can Now Name Skoda India’s Upcoming Sub-4 Metre SUV
5 Features The Next-gen 2024 Maruti Suzuki Swift Is Expected To Get...
The Mahindra Scorpio N Gets A New Z8 S Variant With New Midnight...
India's largest automotive community