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- Feb 22, 2024
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Further strengthening its product reach in the country, the Piaggio Group has launched its fourth Motoplex outlet in the city of Kochi. It comes in succession to the Motoplex outlets in Hyderabad, Chennai and Pune. The new premium retail concept store is spread over an area of 4,950 sq ft and is located on Bypass Road, Padivatton, Kochi, Kerala. The store has been set up by Jey Motors and was inaugurated by Stefano Pelle, Managing Director and CEO, Piaggio India.
Speaking about the new Motoplex store, Stefano Pelle, managing director and CEO of Piaggio Vehicles Private Ltd. (PVPL), said: “We are delighted to launch our concept store in Kochi. This is our fourth store in the country and third in South India. The Motoplex concept reflects the innovative vision of the Piaggio Group by offering consumers a unique experience of Italian biking under one roof. The store also aims to provide an overview of the two-wheeler world, apart from showcasing the long standing history of our brands – Vespa, Aprilia and Moto Guzzi. It highlights the fascinating journey of the brands that proudly stand for Made in Italy.”
He added, “The Motoplex store aims to achieve the same success it has had internationally with the display of various brands from Piaggio’s stable. South India has been a strategic two wheeler market and so we are expanding our footprint in this region.”
Motoplex is a multi-brand store by the Piaggio Group, which has outlets set up in Milan, New York, Shanghai and Singapore. The stores have on display the group’s product portfolio consisting of brands such as Vespa, Aprilia and Moto Guzzi. The outlets offer bike enthusiasts the opportunity to appreciate the Italian products in flesh and also share their biking experiences under one roof.
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