Peugeot to begin India operations

  • Feb 10, 2011
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Will mark its entry into the Indian automotive sphere with the launch of a mid-sized sedan car

The Peugeot 308 Millesim

It’s been 14 years since Peugeot ceased the production of its 309 model in India. Since then, the small family car has been replaced many times over, and the current generation 308 hatchback model was launched by the French automaker in the year 2007.

India’s consistent growth and ever increasing sales volumes in the automotive world has not gone unnoticed to say the least, and within a gap of a few years, we now have top international car brands like Nissan, BMW, Volkswagen, Mercedes-Benz, Porsche, Audi and Jaguar to name a few rolling down our roads like they had been around for decades. 

A subsidiary of Europe’s second largest car maker, Peugeot after its age old breach has now announced that it is ready for its official entry into India, and has further stated its intention to enter the Indian market with both commercial and industrial operations. The brand will produce, as a first step, a mid-sized sedan, the production site for which is currently under evaluation.

Like its established European and Japanese competitors here in India, Peugeot may look at manufacturing a large hatchback and an entry level sedan on a fixed platform after commencing its production operations in the country.

The present day Peugeot 307 is a great all-rounder

Dr. Rajesh Nellore has been appointed as the Managing Director India for Peugeot India, and will head operations from Mumbai. Peugeot has also set up an office in Chennai.

Supporting Peugeot’s plan of begining its Indian operations, Grégoire Olivier, Member of the Managing Board and Executive Vice-President of the Asia area, said “India is a key market and this new implantation reflects our ambition to become a global player. As in China, we will offer Indian customers vehicles adapted to their expectations” 

Targeting a share of 50% of its sales outside Europe by 2015, Peugeot’s expansion into the Indian automotive market may end up being the perfect catalyst for its ambitious growth plans.

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