MINI showcases its India model line-up at the 2012 Auto Expo

MINI is finally here in India and they are showcasing the legendary MINI Cooper hatchback, the MINI Cooper S which is one of the best hot hatchbacks in the world, the MINI Cooper Convertible which is a small convertible car with a folding cloth roof, and the MINI Countryman which is a rather unique take on a literally mini crossover. In 2011 MINI had announced that they would bring the entire model line-up to India. However, the MINI Clubman will not be available in India at the initial stage of establishing the MINI brand here.  

Dr. Kay Segler, Senior Vice President, MINI Brand Management and Business Coordination said, “By launching the new MINI ten years ago, we created the most exciting premium small car brand in the world. Our approach was: From the original to the original.  Since then, we have been busy growing the MINI Family with bold models such as MINI Convertible and MINI Countryman.  As one of the world’s top growth markets, India is a great place to continue accelerating MINI’s global momentum. We are sure MINI fans in India are as excited as we are.”

In 2012, MINI India will establish three exclusive outlets in the Indian market: Deutsche Motoren and Bird Automotive in Delhi (National Capital Region) and Infinity Cars in Mumbai. 

Dr. Andreas Schaaf, President, BMW Group India said, “Around the world, MINI has become a byword in the premium small car segment for expressive design, premium quality and unmistakable driving fun. MINI’s innovative profile has enabled the brand to win over a trend-conscious and quality-oriented target group. With the launch of MINI, the BMW Group debuts in the premium small car segment in India. In the start-up phase, BMW Group’s main focus will be to concentrate on successfully establishing the MINI brand in India. At a later stage, the BMW Group will focus on further development of dealer network and higher sales volumes.”

The ex-showroom prices of the new MINI cars in India are as follows –